Join us Tuesday, November 12th at 1pm ET/10am PT for this Q&A session with marketing automation expert Brian Hansford of Heinz Marketing. Brian will share insights on how organizations need to plan and prepare their marketing automation initiatives to support a demand generation strategy. Topics we’ll cover include:
- Build your Demand Generation Strategy
- Focus on the Metrics that Matter
- Database Health – Take care on your database now.
- Content Strategy – content is the fuel behind any marketing automation initiative.
- People – Your most important resource. Make sure they’re trained and supported.