How to Write a Blog Post that Cuts Through the Noise

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Five exabytes. Does that sound like a lot? It is.

How much is an exabyte? It’s one billion billion, or a quintillion. Or two to the 60th power.

Okay, now that you have your mind around that, try to get your mind around this: five exabytes is the approximate volume of content that was produced in all of history up until 2003. Five exabytes is also the approximate amount of content which has been produced daily since 2013, according to Newstex.

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