After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube.
Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day — through podcasts.
The next time you’re walking the dog, commuting, exercising, cleaning, or doing any other task that doesn’t require mental energy, pop in your earbuds, press “Play,” and learn from sales leaders and experts.
Here are 15 sales podcasts to get you started.
Best Sales Podcasts
If you’re looking for an entertaining sales podcast, look no further than Stories From the Sales Floor. It features interviews with top sales leaders like Jill Rowley, Trish Bertuzzi, Mark Hunter, and more. You’ll learn the biggest deals they’ve ever closed, the sales advice they’d give their younger selves — and humorous anecdotes like the strangest objection they’ve ever gotten.
Unlike the other shows on this list, Stories From the Sales Floor doesn’t focus on practical takeaways. Instead, it’s meant to inspire you and shed light on what it takes to be a top-performing salesperson.
Whether you’re new to sales or an experienced seller, you’ll find value in this podcast. It focuses on tactical tips and techniques you can implement immediately. One week, Caskey and Neale discuss lead generation; the next, they talk about communicating value or resolving objections about price. The theme changes every week, depending on what listeners want to learn about, and issues Caskey and Neale encounter frequently.
You can get even more out of this podcast by downloading its app, which’ll give you access to bonus content and the ability to ask the hosts questions. Listeners can also join the LinkedIn group for the opportunity to connect with other sales professionals and swap advice.
- How Not to Annoy Your Prospects: In this episode, Caskey and Neale interview the head of a digital agency to learn buyers’ biggest pet peeves.
- Commission Detachment: While money is always a powerful incentive in sales, reps must also genuinely want to help prospects. This episode covers techniques for balancing your motivations.
3) Sales Gravy
Excited about the idea of podcasts, but not sure when you’d have the time to actually listen to them? Try the Sales Gravy podcast. Most of its episodes are around five minutes, so you can easily fit them into your schedule.
Blount consistently shares practical and inspiring advice on everything from overcoming your fear of rejection to doubling your callback rate.
- 3 Steps New Sales Managers Should Take Now: Transitioning from an individual contributor to a team leader is challenging — especially in the sales world. Discover the three things you should do when you first make the jump.
If you’re eager to learn more about the role of influence, body language, and psychology in sales, subscribe to this almost-daily podcast. Sales professionals at all levels will find value in Barron’s interviews. He has a knack for asking questions and letting his guests take center stage.
Along with sales leaders like Dave Kurlan and Trish Bertuzzi, you’ll hear from former FBI agents, Stanford University professors, and startup CEOs. Barron’s questions are designed to elicit tactical advice you can implement right away.
The ROI of social selling is huge, but getting started can seem intimidating if you’ve never done it before. Learn the ropes with this podcast, which focuses on using LinkedIn, Twitter, Facebook, and Google+ to prospect, qualify, and close.
Every episode opens with a roundup of the latest social selling news. Next, Brossman, Hyer, and Archer interview an experienced social seller. These interviews range from short and sweet (7-10 minutes) to fairly comprehensive (60 minutes).
6) In the Arena
On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. The topics run the gamut from social selling and sales automation to balancing your priorities and eliminating excuses.
Every guest provides a fresh perspective on sales, making this show a great choice if you want to expand your knowledge.
This top-ranked business podcast is focused on self-improvement. Each week, Ziglar and Miller spend roughly 30 minutes to an hour exploring new ways to improve your career. Most of the episodes are inspired by Zig Ziglar’s philosophy; however, they’re not explicitly focused on sales topics. To give you an idea, past subjects have included positive peer pressure, meditation, and purposeful procrastination.
When you need a quick dose of motivation, The Ziglar Show can do the trick.
- Sell With a Story — Paul Smith: If you want prospects to remember your points, Paul Smith (yes, the same Paul Smith from #6) recommends framing them in stories.
If you lead a sales team, you’ll get plenty of actionable takeaways from this new podcast. Its episodes are relatively short and focus on topics relevant to sales managers.
Rather than doing a deep dive into a topic, Lambourne and his guests usually deliver one idea you can understand and apply instantly. For example, in one 11-minute episode, North American Sales Training CEO Alen Mayer discusses how to manage introverts on your team. In another, business strategist Dan Waldschmidt reveals his creative techniques for reaching out to executives.
- Host: Rotating hosts from the Bowery Capital team, an early-stage venture capital firm focusing on technology startups
- Length: 25-45 minutes
- Listen on: iTunes
This podcast focuses on the unique challenges of startup sales. However, its tips are applicable whether you’re working at a young company or a large-scale enterprise. Previous episodes have delved into subjects like writing emails that convert, perfecting your sales script, and balancing personalization with automation.
Like what you hear? Bowery Capital has been producing this show since 2014, so there’s a lot in the archives.
10) Closing Bigger
Shane Gibson, number five on Forbes.com’s list of top 30 social salespeople, delivers a ton of fresh social selling tips on this show. If you enjoy your content in short-form monologues from a single host, good news: This podcast has plenty of episodes fitting that bill. If you like listening to longer discussion-style interviews between thought leaders, Closing Bigger has plenty of those as well.
Prospecting is tough. In fact, HubSpot’s 2016 State of Inbound report found 42% of salespeople think prospecting is the most difficult part of the sales process.
Enter Get in the Door, a podcast that focuses exclusively on helping you connect with new accounts. During each episode, host Steve Kloyda interweaves practical suggestions with examples and stories taken from his own sales career. Kloyda believes strongly in serving the customer and thinking about the “why” behind your goals.
This show features selling tips for small and medium businesses and entrepreneurs. Helmers explains sales concepts in easy-to-understand, plain language. The topics range from broad (prospecting, setting the right mindset, winning referrals) to specific (selling new or unproven products, pitching startups, selling to government institutions, and so on).
Each episode comes with show notes, links for additional reading, and suggestions for other episodes you’ll enjoy. These resources make it easy to build on what you learn.
13) The Art of Charm
If you can’t form genuine connections with your prospects, you’ll probably struggle. But all hope isn’t lost if you’re not naturally charismatic. Harbinger says he was lacking the social skills he needed to advance professionally — so he decided to learn them. Now, he shares his insights with his podcast audience.
- The Perfect Intro: Clay Herbert, author of The Perfect Intro, discusses the elements of a great introduction.
14) Sell or Die
Together, Gitomer and Gluckow have created a podcast that centers around the art and science of selling.
They invite leaders in sales, marketing, and personal development to join the conversation on each episode leading to lively discussions on dealing with rejection, artificial intelligence in sales, and more.
- The Toughest Sale: Gitomer interviews insurance industry expert Mark Steinberg as they discuss the toughest sales in their careers.
Have you caught the latest wave in sales growth? Industry favorite Matt Heinz is here to help. Each episode features an expert in B2B sales or marketing.
Learn about driving greater volume, velocity and conversion of sales pipelines, from demand gen to lead management and more. The goal? To help you find, manage, and win more business.
Roughly one in five U.S. adults say they’re monthly podcast listeners. If you’re not already one of them, the shows on this list might convert you.