The reason behind it is the lack of resources and tools. As SALESmanago research indicated, 86% of marketers see the importance of mobile channel, but only 13% invests in it, leave alone integrating mobile with Marketing Automation software and exchanging data about customer behavior on the website and in the app.
SALESmanago + APPmanago: the perfect duo
That’s why we present you an ebook that shows step by step how to deliver omnichannel marketing by integrating traditional, desktop Marketing Automation Platform with Mobile Marketing Automation (dedicated to mobile apps). We described 12 ideas for providing cohesive shopping experience across multiple touch points and channels and focused on including mobile.
You will learn
From our new ebook you will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Click the banner and download the free ebook.