Don’t forget to register for the first-ever B2B Marketing Keynote: Marketing That Sales Teams Love!
I hope you’re as excited as I am about the B2B Marketer’s Keynote at Dreamforce 17, and if you are, you’ve probably already enrolled for ‘How Amazon Built the World’s Largest Pardot Instance’ session as well. But here are three sessions you might have missed that are sure to be just as amazing:
Disrupting the Power Mobility Market Segment with Authentic B2C2B Marketing
Get your feel good fix in this amazing session on how mobility device maker WHILL is using their marketing to make waves in their industry and improve the lives of thousands of people. Join us in the B2B Marketing Station on Monday Nov. 6 at 12:00 to hear from Jeff Yoshioka, Marketing Manager at WHILL as he shares the strategy behind their powerful marketing.
Building Insight & Orchestration to Enable Einstein ABM
Ever wondered how companies get started with an ABM strategy? Come by the B2B Marketing Lookout to learn how one company, Nextep was able to leverage an account-based marketing strategy and to drive more target campaigns and increase ROI. Find out what steps they took to ensure that their strategy would fit the needs of their business, and learn how tools like Radius and Pardot helped automate their processes and streamline their buyer’s journey.
Maximize Event Momentum to Drive Conversions
Events are a great source of revenue and businesses are increasing using them to boost pipeline and attract prospects. But how do you take a list of contacts and turn it into a list of pipe in room? Check out this session to learn how to translate your event data into actionable insights that can help you close more deals and maximize you return on investment.
If you haven’t started building your agenda you don’t want to delay – enroll for your favourite sessions so that you can guarantee yourself a seat. Can’t enroll? No problem! There’s always room for walk-ins, just arrive a few minutes early so that you can find a good spot.
Not going to Dreamforce?
Even if you’re not able to attend Dreamforce this year, you can still experience the fun – watch recordings of sessions on Salesforce LIVE, and download decks from your favourites that you can walk through later with your team. And don’t miss the livestreams of Marc Benioff’s Keynote and Dreamforce welcome speech.