How to increase email efficiency by 300% [Łysoń Case Study]

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Beekeeping company Tomasz Łysoń managed to increase email efficiency by 300% thanks to SALESmanago Marketing Automation through the use of advanced automatic segmentation and dynamic content.


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About Beekeeping company Tomasz Łysoń

Beekeeping company Tomasz Łysoń is the largest in Poland and one of the largest in Europe company producing beekeeping equipment. It has won numerous awards and distinctions by implementing new products to Polish beekeeping and by modernising it.

 

Challenges

  • integration of many language versions of the site
  • customer segmentation based on interests and viewed products
  • integrating social media and posting on Facebook
  • acquiring new contacts interested in beekeeping
  • rescuing abandoned carts
  • keeping in touch with clients via live chat
  • providing full behavioral data to use for call center

 

Solutions

 

Effects

  • 300% higher efficiency of mass email communication compared to the market average
  • 50% increase in the open rate in messages with an abandoned cart compared to mass mailings
  • 29,49% CTR in Web Push notifications
  • 24% increase in the click rate in messages with an abandoned cart compared to mass newsletters

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