How to increase communication effectiveness by 400% and reach most active users [Murator Projects Case Study]

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Murator Projects with the help of SALESmanago Marketing Automation reaches the most active users thanks to segmentation with scoring, increases the effectiveness of communication thanks to automatic mailings, achieving 400% better results than the market average.

 

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About Murator Projects

Murator PROJECTS is a leading Polish supplier of ready-made projects and consulting services for the construction and architectural industries. Every year, it introduces over 100 new projects that respond to current needs and expectations of investors. In addition to ready-made projects, it also realizes individual orders and offers free consulting for specialists: architects, appraisers and credit experts. For over 20 years of activity, almost 200,000 people, both in Poland and abroad, decided to live in a house from the Murator Collection.

 

Challenges

  • Lead Generation
  • Customer identification, monitoring behaviour on the website and segmentation
  • Organization of salesmen’s work and monitoring of lead routing between particular sales stages
  • Maintaining customer loyalty through discount coupons
  • Simple and quick notifications about promotions and new projects

 

Solution

  • Contact forms (pop-ups)
  • Segmentation of users on the website
  • Setting up tasks and notifications for salesmen
  • Implementation of the sales funnel
  • Sending emails with discount coupons
  • Implementation of Web Push notifications to inform about new projects and special offers

 

Effects

  • 400% – Increased efficiency of automatic emails in relation to mass mailings
  • 500% – increase of OR in mailings with discount coupons after subscribing to the newsletter in relation to market average
  • 430% – CTR increase in web push notifications containing current news and special offers compared to mass newsletters

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