Adobe Campaign

Powering up Personalization’s IQ

This post was originally published on this siteWith so many experience optimization technologies and personalization levers available today, enterprises are relentlessly focused on creating, refining and perfecting the most relevant customer experiences for each customer touchpoint or interaction. Yet, the scale of this undertaking quickly becomes insurmountable without the right tools and technology required to make it all flow seamlessly. …

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Transforming the Manufacturing Value Chain

This post was originally published on this siteCreating value and stronger relationships with partners, distributors, and customers Manufacturing is no stranger to transformation — lean processes took hold in the 1970s, outsourcing defined the 1990s, and automation marked the 2000s. Now a fourth wave — Industry 4.0 — is digitizing the sector with a rise in data and computing power, …

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Fluid Experiences Guide B2B Customers on Their Buying Journey

This post was originally published on this siteHow Technology Facilitates Personalization & Engagement When the maintenance manager for a major metropolitan school district needs supplies for the floor cleaning equipment in use system-wide, he logs in to the manufacturer’s website and quickly places a new order from an online dashboard that facilitates purchasing and procurement across multiple channels. This ordering …

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Is Your Marketing IP Secure?

This post was originally published on this siteYour marketing team works tirelessly to present fresh, creative ideas that improve customer experience and increase your bottom-line. It’s your marketing intellectual property — your great ideas, original concepts, and novel designs — that defines who you are. Going digital has helped your business soar, but as you share documents online and off, …

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7 ways to personalize TV

This post was originally published on this siteWhen TV viewers go to their favorite screen to watch a TV show, they want something good right there in front of them. They want personalized TV. In our guide, Television Gets Personal, we share proof that consumers want personalized TV and cover several ways that media companies can successfully deliver it, helping …

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Experience Chains: Linking Great Experiences Across Companies

This post was originally published on this siteImagine flying into San Francisco International and having a driver ready to pick you up and deliver you directly to your hotel. There, the concierge greets you and hands you the key card to your room. Or better yet, an app on your phone directs you to your room and unlocks your hotel …

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Remember This: B2B Customers Are Consumers, Too

This post was originally published on this siteDeliver the Digital Experiences They Expect or Kiss’em Good-bye Manufacturers in today’s global marketplace need to embrace digital solutions in order to optimize the online experiences they deliver to their customers. Maxim Integrated, a semiconductor manufacturer, realized that their website was failing to deliver to prospective B2B customers, who were logging onto, and …

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