Adobe Campaign

Site Search — More Than Just a Box

This post was originally published on this siteYour site search could be a rock star for your business. It’s the one digital marketing capability for your website or mobile site that explicitly tells you what your customers want. It’s a customer-intent agent with the power to give your customers a “Wow!” experience by putting the right product or content in …

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Transcend Technology With a Digital Foundation

This post was originally published on this siteIn 1993, NetApp — a young enterprise storage solution provider — shipped their first data storage system to an administrator at Tandem Computers. The network appliance was simple, yet incredibly effective. Unlike its competitors, NetApp’s system could reboot in 30 seconds instead of hours — thereby decreasing downtime and giving Tandem a competitive …

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How Digital Workflows Eliminate Unnecessary Steps from the Customer Experience

This post was originally published on this siteFortune 500 computer storage company NetApp needed a way to reduce a product’s time to market and simplify communication with its customers. When sales representatives shared a new product with a potential client, they needed the legal department to draft a non-disclosure agreement (NDA), deliver a physical copy to the customer, then get …

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Email Marketing Comes of Age — Three Rules for Success

This post was originally published on this siteIn modern business, email dominates marketing channels. With the broadest reach, lowest cost, easiest measurability, and highest conversion rates, 91 percent of executives cite email as the single most-effective channel for driving revenue. Though, on the consumer end, the average person spends 6.3 hours per day checking email — while at dinner, in …

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It’s Not 2008 Anymore — How to Meet Customers’ 2017 CX Standards

This post was originally published on this siteIn 2008, chairman and chief executive Howard Schultz ordered all Starbucks’ 7,100 US locations to be shut down for three hours during the peak of the business day. In his book, Onward, Schultz admits that his 2008 sales were in free fall up to that point. As a result, he sent a memo to …

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Engaging Cord-Cutting Voters With Adobe Advertising Cloud

This post was originally published on this sitePolitical candidates, political action committees (PACs), and issue advocacy groups are having a tougher time reaching voters because of cord cutting — the practice of bypassing cable and satellite providers and their advertisers by streaming content from the Internet. To address this challenge, BASK Digital Media uses Adobe Advertising Cloud (part of Adobe …

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Seizing Your Mobile App Strategy — What Trendsetters Can Teach Us

This post was originally published on this site“We are in the business of selling experiences. The actual items that are advertised, marketed, and purchased are just along for the ride.” ~ Brad Rencher, executive vice president and general manager for Digital Marketing, Adobe In an era when mobile apps can predict what music you’ll love, offer a coupon to invite …

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The Rules Of Modern Attribution

This post was originally published on this siteThere are a number of well-documented challenges with attribution in paid media. But as the digital marketing industry collectively works toward closing the loop, we must be careful not to succumb to tunnel vision: although paid media is critical in achieving reach and performance objectives, it is only one piece of the puzzle …

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