Adobe Campaign

Adobe Advertising Cloud Welcomes Matt Anderson As Head of Global Agency Business

This post was originally published on this siteAs Advertising Week approaches, worries about transparency in digital media buying continue to mount. “We need to make the digital media supply chain less murky,” Unilever NV’s chief marketing officer recently said, joining a chorus of advertisers who are concerned about where their ad dollars are going. With transparent fees and no media …

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Fueling Customer Intelligence for the Enterprise: Audience Analytics for AAM

This post was originally published on this siteIn our conversations with customers, we’ve observed that marketers and publishers often leverage audience segmentation and customer analytics in silos — a data management platform houses rich segmentation comprised of first, second, and third-party data assets, while the analytics side of the operation stores valuable customer engagement metrics and insights. Today, we’re breaking …

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Adobe’s 2016 Holiday Shopping Predictions Bring ‘Good Tidings’ for 2017

This post was originally published on this siteRetailers know the holiday shopping season ramps up long before the rest of us start sporting our festive sweaters and scarves. That’s why it’s never too early to think ahead. In the fall of 2016, Adobe Digital Insights’ Holiday Shopping Predictions highlighted trends retailers should have expected to see as they geared up …

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Save the Date: Think Tank by Adobe – The Future of Advertising

This post was originally published on this siteWe are on the cusp of one of the greatest and most disruptive technology waves in history — the experience business wave. Nearly 90 percent of companies surveyed by Gartner indicated that they expect to compete primarily on consumer experience. That’s up nearly three times from 2010. In our hyper-connected, hyper-local, hyper-personalized world, …

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Experience is Everything: How B2B Companies Are Competing with Marketplaces

This post was originally published on this siteEvolving forces are reshaping the B2B landscape, leaving many marketing teams to rethink the way they talk to their customers. Forrester Research predicts B2B e-commerce sales in the United States will top $1.1 trillion by 2020, giving B2B companies more than a trillion reasons to embrace the trend toward consumerization. There’s just one …

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Top five reasons to attend Summit

This post was originally published on this siteWe know — it’s hard to take time away from work. So a conference has to be really worthwhile to justify the days out of the office. Here are the top five reasons we think it’s worth your time to come to Summit.It’s about the experience. Attending Summit in person provides an impactful …

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How DuPont is Powering Experiences With Sales-Enabled Mobile Apps

This post was originally published on this siteDuPont — a science company dedicated to solving challenging global problems through innovation — faced its own global challenge regarding how its Crop Protection Division could effectively provide accurate technical information to millions of farmers in 130 countries without lag time. To solve for this issue, DuPont created a mobile app that provides …

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How Full-Funnel Ad Tech Can Drive Digital Sales in Financial Services

This post was originally published on this site$10.11 billion. That’s how much financial services firms will spend on digital advertising in 2017, according to eMarketer’s “US Financial Services Industry StatPack 2017.” It’s a hefty sum being fueled by social media and digital video, which, alongside tried-and true marketing channels like search, are gaining ground fast. And TV ads aren’t going …

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