B2B marketing

Marketing Automation’s Growing Role in Customer Lifecycle Management

This post was originally published on this siteAn Act-On Conversation Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. She has over 30 years …

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3 Things You Need For Marketing Automation Success

This post was originally published on this siteDo you use your marketing automation platform simply to blast emails? While this is a glaring underutilization of a powerful and feature-rich platform, Gleanster says, this is what 75% of new users do. That said, marketing automation is an essential part of the lead to money process that works to… [[ This is …

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2013 Roundup of Marketing Miscellany

This post was originally published on this siteEvery day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of brands had a …

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2013 Roundup of Marketing Miscellany

This post was originally published on this siteEvery day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of brands had a …

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