Etrigue

5 Tips for Building Your First Drip Campaign

This post was originally published on this siteBy the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships. Each email in the sequence is …

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Marketing Automation Apprehension

This post was originally published on this siteDespite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish a significant part of lead nurturing and scoring is increasingly common. So too …

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