Get the Full Benefits of Your Marketing Automation

This post was originally published on this siteOne common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation capabilities. It’s actually mind-blowing how many ways marketing automation can be applied to …

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Is Your Website Trying to Be Everything to Everyone?

This post was originally published on this siteDoes your website communicate specifically to your perfect potential customer, or does it try to be all things to all people? Do you present a dollar-store vibe to visitors, or a boutique-style persona to attract a certain niche? We’ve encountered many clients who need to assess their websites this way.

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