Genoo

Lead Segmentation Doesn’t Work Like That

This post was originally published on this siteWe talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s talk about them, and how you avoid falling …

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Content Marketing Challenges – Make It Easy on Yourself

This post was originally published on this siteA recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and mid-sized businesses. Frankly, if I were sitting at my old …

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WWAD? Lessons from the Amazon Marketing Powerhouse

This post was originally published on this siteWhat would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse. This crystallized for me when I was having (yet …

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Drive Traffic and Build Your List

This post was originally published on this siteYour website can be awesome – engaging and starting conversations, with plenty of opportunities for visitors to engage. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and guiding people down the path to becoming your customer. But… for many organizations, there’s a missing piece. If you don’t drive …

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Links in Emails – How Many Should I Have?

This post was originally published on this siteWe get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. First of all, we coach people that “the money …

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