Double Opt-In Requirements – Not So Good for Marketers

This post was originally published on this siteDouble opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into an opt-in form (seriously, who does that?), so it’s the “responsible” way to ensure that …

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