lead nurturing

Lead Nurturing: Should You Automate It 100%?

This post was originally published on this siteI was inspired to write this post when a reader asked this very question, “Do you use 100% automation for your lead nurturing?” Off the bat, my answer was an immediate “no”. But it got me thinking; what all manual interventions can better your lead nurturing program? Lead nurturing can help nudge… [[ …

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How to win at marketing automation and your next chili cook-off

This post was originally published on this site Yes, that’s Richard’s chili If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That’s because the process of implementing a successful Marketing Automation program can be broken down and …

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