LeadLiaison

Lead Nurturing Using Email

This post was originally published on this siteLead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its …

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Lead Liaison Launches Sales and Marketing University

This post was originally published on this siteAllen, TX – Lead Liaison, a leading sales and marketing solutions provider, announced today the launch of their Sales and Marketing University. The learning platform is designed to be a streamlined source of information and education pertaining to the products and services offered by Lead Liaison. Plans have been established to include premium …

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Lead Liaison and Administrate Team Up to Educate Training Companies on Scaling Marketing

This post was originally published on this siteAllen, TX – Lead Liaison and Administrate teamed up this week to conduct a live webinar covering challenges that training and development companies face when managing their marketing and sales efforts. “How Training Companies Can Scale Marketing” focused on the many ways marketing automation complements and supports training efforts. The webinar had a …

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Converting More Online Leads: Sales Team & Marketing Team Coordination

This post was originally published on this siteMarketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Because of the nature of this relationship, a company’s marketing team and sales team should be closely aligned in order …

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What NOT To Do When Creating Your Newsletter

This post was originally published on this siteThe only good newsletter that I ever received was in 2008. I’m not kidding. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. …

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Lead Liaison and iDonate Partner to Provide a Better Way to Collect Giving for Nonprofits

This post was originally published on this siteNonprofit organization, United Way, needed a better way to educate, interact with, and care for their online donors. A partnership between sales and marketing solution provider, Lead Liaison, and full-service digital fundraising platform, iDonate, made United Way’s vision a reality in a case study released this week. How the Integration Works When a …

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