LeadLiaison

What is the Difference Between a CRM and Marketing Automation?

This post was originally published on this site When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it …

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Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

This post was originally published on this siteLead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system, delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training. Lead Liaison’s …

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Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

This post was originally published on this site Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. That is why it is so important that you have a lead collection …

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Challenges With Event Lead Capture

This post was originally published on this siteNew technology means there are more lead capture options out there than ever before, but they come with some challenges. It’s important to identify the challenges and come up with solutions to those challenges. Let’s look at some common challenges and solutions. Transcription Problems Scanning business cards is growing in popularity, but what …

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Marketing Events & Event Lead Capture

This post was originally published on this siteIf you’re waiting for leads to come to you, you are making a huge mistake. There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan, you can …

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