LoopFuse

Salesfusion Acquires LoopFuse!

This post was originally published on this site We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! Salesfusion is a marketing automation leader whose stated mission is “to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships.” We couldn’t agree more and are combining to pursue this mission together.  The …

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Planning for marketing automation success in the year ahead [video]

This post was originally published on this siteWe had a great session with Brian Hansford of Heinz Marketing yesterday talking about the critical success factors for marketing automation and what you can do now to get things pointed the right direction for the year ahead.  The full replay of the webinar is posted below and Brian has made his slides …

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Upcoming Webinar – Marketing Automation Success in 2014

This post was originally published on this site Join us Tuesday, November 12th at 1pm ET/10am PT for this Q&A session with marketing automation expert Brian Hansford of Heinz Marketing.  Brian will share insights on how organizations need to plan and prepare their marketing automation initiatives to support a demand generation strategy.  Topics we’ll cover include: Build your Demand Generation Strategy Focus …

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How to win at marketing automation and your next chili cook-off

This post was originally published on this site Yes, that’s Richard’s chili If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That’s because the process of implementing a successful Marketing Automation program can be broken down and …

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Check out our Fall 2013 release!

This post was originally published on this siteWe’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.  Our Fall 2013 is now fully deployed and includes: Activity Stream – a -real-time marketing performance dashboard showing email campaign activity, web page views, and form registrations.  You can find it under the “Dashboards” menu as …

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