Marketing Automation

Best Practices for Email Marketing in 2015 by MakesBridge

Email marketing has been here since the invention of the Internet and has evolved with the growth of e-commerce. Over the past couple of decades, it’s proven to be a very effective marketing tool. Studies endorse that for every $1 invested in email campaigns, the average return is $44, making it a very cost-effective and high-return marketing channel. Email marketing offers a number …

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Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution

This post was originally published on this siteAn Act-On Conversation Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience. He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses. Chris and Leo …

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Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

This post was originally published on this site Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer …

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The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss

This post was originally published on this site Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer …

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Marketing Automation’s Growing Role in Customer Lifecycle Management

This post was originally published on this siteAn Act-On Conversation Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. She has over 30 years …

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An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

This post was originally published on this siteEditor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel …

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3 Things You Need For Marketing Automation Success

This post was originally published on this siteDo you use your marketing automation platform simply to blast emails? While this is a glaring underutilization of a powerful and feature-rich platform, Gleanster says, this is what 75% of new users do. That said, marketing automation is an essential part of the lead to money process that works to… [[ This is …

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Salesfusion Acquires LoopFuse!

This post was originally published on this site We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! Salesfusion is a marketing automation leader whose stated mission is “to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships.” We couldn’t agree more and are combining to pursue this mission together.  The …

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Planning for marketing automation success in the year ahead [video]

This post was originally published on this siteWe had a great session with Brian Hansford of Heinz Marketing yesterday talking about the critical success factors for marketing automation and what you can do now to get things pointed the right direction for the year ahead.  The full replay of the webinar is posted below and Brian has made his slides …

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