Marketing

Get the Full Benefits of Your Marketing Automation

This post was originally published on this siteOne common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation capabilities. It’s actually mind-blowing how many ways marketing automation can be applied to …

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ClickDimensions Named Among Atlanta’s Fastest-Growing Private Companies for Fourth Straight Year

This post was originally published on this siteAt the 2017 Pacesetter Awards ceremony at Flourish Atlanta, the Atlanta Business Chronicle named ClickDimensions number 40 of the 100 fastest-growing private companies in Atlanta. This is the fourth straight year that the email marketing and marketing automation company has been honored with a Pacesetter Award. To be eligible for the award, Atlanta-based …

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Is Your Website Trying to Be Everything to Everyone?

This post was originally published on this siteDoes your website communicate specifically to your perfect potential customer, or does it try to be all things to all people? Do you present a dollar-store vibe to visitors, or a boutique-style persona to attract a certain niche? We’ve encountered many clients who need to assess their websites this way.

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5 Insider Tips to Get a Demo That’s Actually Useful

This post was originally published on this siteHave you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back? After analyzing all the clues like a detective in a riveting HBO finale, you may realize …

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How to use VML Background Images

This post was originally published on this siteMany marketers like to use background images in their emails – they can give your email a distinctive style, and are a great way to create an email design that closely aligns with your company website. However, for all the potential benefits, background images are often avoided because Outlook does not support background …

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7 Seemingly Harmless (But Secretly Deadly) Sales Phrases

This post was originally published on this siteHow much of what you say do you think other people receive and interpret correctly? Seventy-five perent? Ninety?The truth is, we miscommunicate just as often — if not more — than we communicate accurately. While that’s a scary thought for any professional, it’s especially relevant to sales. After all, reps spend the majority …

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Is Ecommerce Killing the Retail?

This post was originally published on this siteIn an article published on 10th April at www.theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up? The author of the article, Derek Thompson, notes that the last two years have proved to be quite a tough time for traditional retail …

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The 6 Surprising Characteristics of Successful Pitches [New Research]

This post was originally published on this siteWhat are the differences between a sales call that leads to a closed deal and one that leads to an unresponsive prospect?You might chalk up failure to a number of things — the prospect wasn’t interested in the value prop, they were looking for a cheaper solution, your product didn’t offer all the …

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Performance Without Compromise: Display Advertising With Adobe Advertising Cloud

This post was originally published on this site“Have you ever clicked your mouse right here? You will.” ~ AT&T, 1994 AT&T could not possibly have known the revolution that would transpire as a result of these two simple sentences — widely regarded as the Internet’s first display ad — nor just how prophetic their inaugural copy would prove to be. …

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