Marketing

5 Pardot Things B2B Marketers Won’t Want to Miss at Dreamforce ’17

This post was originally published on this siteAttention B2B Marketers: if you’re headed to Dreamforce ’17, get ready because the Pardot Team is gearing up to give you the biggest and best Dreamforce experience yet. It’s an amazing time to be a B2B marketer. With technology making our jobs faster, smarter, and more intuitive, B2B marketers are revolutionizing their industries …

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Adobe Advertising Cloud Welcomes Matt Anderson As Head of Global Agency Business

This post was originally published on this siteAs Advertising Week approaches, worries about transparency in digital media buying continue to mount. “We need to make the digital media supply chain less murky,” Unilever NV’s chief marketing officer recently said, joining a chorus of advertisers who are concerned about where their ad dollars are going. With transparent fees and no media …

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Why Social Customer Service Matters, and How to Do It Right

This post was originally published on this siteHave you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.  With social quickly becoming the most preferred channel for customer service, …

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Effective Customer Experiences: How to Measure Success

This post was originally published on this siteIs your organization talking about customer experience? If not, it should be. According to Gartner, 64 percent of people now think that customer experience is more important than price in their choice of brand. To ensure that their customer experiences are as memorable and effective as they were designed to be, organizations look …

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3 Effective Sales Closing Techniques for Modern Sales Reps

This post was originally published on this siteAIask the following four questions in order: fourAt this point, ddemo, presentation, etc.trainingnot, I’ll share this nugget of wisdom now.saythe prospects names asomething went awry inBy asking the prospect to explain their high number, youpromptlistingyou’ll then want totheir number islastreallyto this pointContinuously

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3 Reasons Bots and Messaging Will Turbocharge Your Sales Process

This post was originally published on this site What if there was one change to your sales process that would make 53% of prospects likelier to buy from you — and 63% feel more positive about you, 59% believe your business cares about them, and 55% likelier to trust you? You’d probably implement it immediately. But this question isn’t hypothetical. …

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The Ultimate Guide to Meeting Prospects In Person

This post was originally published on this site Prospect coming to town? This gives you a business dinner, live event, or in-office meeting to impress your prospect and show them how much their business means to your company. HubSpot Corporate Team Manager Ben Nadol says, “Personalization is king.” He continues, “Truly understand the organizational challenges your prospect is facing, and …

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How to Increase Traffic to Your Website? Free Tools and 14 Tricks

This post was originally published on this site Do you feel like Winnie the Pooh sometimes? The more you look inside (Analytics) the more Piglet (your audience) isn’t there. You stare at the sad, flat graph and think: „How will potential customers find my business? How to show them my brand? How to let them know that I exist and …

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The 9 Worst Mistakes Salespeople Make When Closing

This post was originally published on this site Ask any sales rep what the hardest part of their job is, and I’ll bet any money they’ll say “closing.” After all, signing new customers and upselling existing accounts is how a rep makes quota. If they’re not getting prospects to sign contracts, they’re not going to hit their number. There are …

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5 Best Practices for Deploying a Sales Engagement Solution

This post was originally published on this siteAs marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work …

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