Marketing

5 Universal Ways to Earn Buyer Trust Fast

This post was originally published on this siteThink about when you go into a dentist for the first time or a lawyer’s office. You probably don’t feel comfortable. What about when you go to a party and don’t know anyone? It’s human nature to feel more comfortable with the familiar.A customer in your store or on your website is a …

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Reaching Enterprise Customers Through Personalization

This post was originally published on this siteMore than 7,000 companies worldwide rely on Informatica software tools for establishing and maintaining enterprise data warehouses. In five years, Informatica wants to double its value to $10 billion by focusing on customer experiences. Informatica currently serves customers from 30 websites and in 8 languages. After charting the path for growth, IT and …

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World Economic Forum: SALESmanago with “unicorn potential”

This post was originally published on this siteIn the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup. World Economic Forum points that …

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Stop Using Demographics to Segment Your Leads

This post was originally published on this siteSegmentation is one of the most effective ways to engage your leads. But how you segment makes a big difference in how much time you spend creating content for your leads, as well as in the outcome of your efforts. 

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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

This post was originally published on this siteThe countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and …

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Join us in Minneapolis for a ClickDimensions Certification Boot Camp

This post was originally published on this siteOur next ClickDimensions certification boot camp is now enlisting! If you’re ready to become ClickDimensions Certified, we invite you to join us in Minneapolis on Friday, April 21, 2017 for a one-day comprehensive training event. This event will cover everything you need to know to pass the ClickDimensions Certification exam and join the …

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61 Instantly Memorable Sales Rapport-Building Questions to Ask Your Prospects

This post was originally published on this site“This is Mateo.”“Hi Mateo,” you say enthusiastically. “It’s Jessica from Marchbank … So, how was your weekend?”“Great,” Mateo responds. “ … How was yours?”“Awesome,” you reply. “And uh … how is the weather by you?”“Um … it’s warm. So that’s good.”You’re probably bored just reading this conversation. So why do salespeople use these …

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Salespeople: Stop Giving So Many Demos

This post was originally published on this siteHalfway through the month, I noticed my salesperson’s call-to-demo rate had dropped 10%.During our next one-on-one, I asked her why.“The decrease is intentional,” she responded. “I’ve become more selective about whom I’ll move to the demo stage. Not only can I focus my energy on the best-fit prospects, but I have more time …

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The Sales Silver Bullet Most Salespeople Don’t Know About

This post was originally published on this siteCustomer experience will be the defining element of marketing and sales strategy in 2017.To create a seamless customer experience, companies must align not just Marketing and Sales — but all revenue-generating and outwards-facing departments, including customer success and product development.Customer experience is the story of each client’s relationship with your product or service. In …

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