Marketing

How I Doubled My Sales in One Year

This post was originally published on this siteFourteen months ago, I remember reflecting on the year I had as a sales professional. I felt like I was someone producing average results, despite having above-average dreams and desires. Fast forward to this very moment, and I’m sitting on a plane to Mexico to celebrate the achievements of this past year: President’s …

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4 Use Cases of AI for B2B Marketers

This post was originally published on this siteAI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, …

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Lead Liaison Announces Commitment to GDPR

This post was originally published on this siteDallas, Texas – Lead Liaison, a leading marketing and sales automation solutions provider, announces their commitment to compliance with the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018. The GDPR is an updated European regulation which replaces the 1995 EU Data Protection Directive (DPD). It enhances the protection of …

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ClickDimensions Partners with Data8 for Data Quality Management Services for Microsoft Dynamics 365 Users

This post was originally published on this sitePartnership will enable ClickDimensions customers to ensure data quality, accuracy and compliance ATLANTA (April 24, 2018) –  ClickDimensions, marketing for Microsoft Dynamics 365, today announced a partnership with Data8, a global leader in data quality management. Like ClickDimensions, Data8 is built natively in Microsoft Dynamics 365. The partnership between the two companies will …

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Quick Guide to CRM – CRM Basics

This post was originally published on this site   1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal …

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After You Ask This One Question, You Can Ask Your Prospect Anything

This post was originally published on this siteQuestions are the key to sales. From the first insightful question that makes a prospect think, “This person might have something to offer me,” to the ones that get a prospect to realize, “We need what this company has,” to when you finally hit pay dirt and prospects say, “Yes! We are ready to …

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Active Listening in Sales: The Ultimate Guide

This post was originally published on this siteSalespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, prospects can gather as much information about a product as a salesperson has. As a result, it’s harder for salespeople to demonstrate their expertise. And if they can’t demonstrate expertise, it becomes all the more difficult to …

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Double Opt-In Requirements – Not So Good for Marketers

This post was originally published on this siteDouble opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into an opt-in form (seriously, who does that?), so it’s the “responsible” way to ensure that …

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3 Highly Effective Ways to Tell Your Brand’s Story

This post was originally published on this siteEver feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make …

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Wait Timers and Date Timers: How to Use Them for Effective Campaign Automations

This post was originally published on this siteTiming is everything. That statement holds true for many things, including marketing campaigns. That’s why the ClickDimensions campaign automation builder offers two different options for controlling when a particular part of your campaign is executed, whether that’s an email, SMS message, an internal notification or other campaign component. A Date Timer is used …

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