Marketing

11 Easy Morning Motivation Rituals to Kickstart Your Day

This post was originally published on this site Morning Motivation Get up early Eat a good breakfast Optimize your alarm Work out Start with “Why” Remind yourself of your wins Do something that makes you happy Remind yourself of your goals Make your bed Journal Meditate It takes grit to be in sales. You will get rejected by prospects multiple …

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28 Creative Email Subject Lines That Restart Stalled Sales Conversations

This post was originally published on this site Subject Lines for Reconnecting Closing the loop Re: [your last email] Should I stay or should I go? Here’s that [resource] you were looking for Persistence or harassment? Am I off base? Are you seeing someone else? Still on track for [goal]? Only X weeks left to achieve [goal] This will only …

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Clients Long for Brave Agencies: 3 Fears to Conquer

This post was originally published on this siteLaunching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity …

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5 reasons why companies without HR have actually better HR

This post was originally published on this siteWithout doubt, human resources are a company’s greatest asset. Among many other factors that surely play a big role in company’s development (know-how, investors, market research…) the key to success are the people who put their talent and effort into their work every single day. You can have great tools and cutting-edge technology, …

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3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

This post was originally published on this siteWhen a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a …

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Lead Segmentation Doesn’t Work Like That

This post was originally published on this siteWe talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s talk about them, and how you avoid falling …

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Why Your Prospecting Emails Should Be 2 Sentences or Shorter

This post was originally published on this siteAccording to HubSpot’s 2018 State of Inbound report, 40% of salespeople report getting a response from prospects is more difficult now than it was two-to-three years ago. And it makes sense — in an age where buyers know more than ever and everyone is incredibly busy, it’s harder and harder to get someone …

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6 Rookie Sales Call Mistakes That Make Prospects Hang Up ASAP

This post was originally published on this siteAs a sales rep, you’re no stranger to rejection. You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence …

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Why Marketing Automation is a Wealth Manager’s Biggest Asset

This post was originally published on this siteDue to the growing FinTech sector, there is no shortage of easy-to-use apps or investment bots looking to provide financial advice to curious individuals. However, this technology disruption has created new challenges for wealth managers who now have to work to stand out in a crowded marketplace and maintain customer loyalty. While these challenges …

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How to Use Automation to Fortify Your Account-Based Marketing Efforts

This post was originally published on this siteAccount-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you …

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