Click Dimension

Effective Customer Experiences: How to Measure Success

This post was originally published on this siteIs your organization talking about customer experience? If not, it should be. According to Gartner, 64 percent of people now think that customer experience is more important than price in their choice of brand. To ensure that their customer experiences are as memorable and effective as they were designed to be, organizations look …

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15 Email Subject Line Hacks to Try in Your Email Campaigns

This post was originally published on this siteCrafting unique, yet effective, subject lines is a common problem for marketers. For starters, the worst case scenario – being designated as spam – is most influenced by the subject line, with 69 percent of emails marked as spam based solely on it. And 35 percent of email recipients open emails based on subject line …

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Enhancing your Landing Pages for Special Campaigns

This post was originally published on this siteEvery year, we enter that ominous season of holiday shopping. As a marketer, your to-do list quadruples in size as you make sure that every special offer or campaign you’re running this season is ready to go. And then there’s that one piece that is somehow forgotten. If you’re missing a landing page …

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Engaging Through Education: Legal Event Management with ClickDimensions

This post was originally published on this siteNearly half of all law firms are planning to invest in client events over the next year, according to LexisNexis. Whether in-person or online, events offer organizations a powerful way to connect with their audiences and strengthen relationships while giving attendees the opportunity to be educated or entertained – or both. In the …

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7 Takeaways from Content Marketing World 2017

This post was originally published on this siteAre you seeing orange? If so, you might just be at Content Marketing World. This annual event is known for sporting lots of the signature orange shade of the Content Marketing Institute and for being billed as “the largest content marketing gathering in the world.” I had the pleasure of spending much of …

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7 Habits of Highly Successful Marketers

This post was originally published on this siteWhat does it take to be successful in marketing? If you were asked that question, hard work might be the first thing that comes to mind, quickly followed by a laundry list of other responses. And while there are many ways to answer that question, we think that these seven traits and habits …

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Simple FreeMarker Examples for Personalizing Emails

This post was originally published on this siteIf you are in marketing, you probably have heard a lot about personalization in email marketing. Personalization is all about identifying characteristics of your recipients that are relevant to the email you want to send and then customizing that content with the most relevant data. It could be a recipient’s name, the city …

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A Handy Alt Codes Cheat Sheet

This post was originally published on this siteIf you have ever tried to insert special characters into your email marketing content, you already know what a pain it can be to search online and copy/paste the symbol into your email. What you may not have known is you can use Alt codes in ClickDimensions email templates to get these symbols …

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7 Ways You Can Improve Email Deliverability and Accessibility

This post was originally published on this siteCreating the perfect email campaign consists of many stages; choosing target audiences, gathering information the audience will find valuable, crafting your message – the list goes on and on. But all that time, money and effort building the perfect campaign could be wasted if the message is going somewhere your audience may never …

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What’s New with ClickDimensions Academy?

This post was originally published on this siteClickDimensions Academy is a long-running series of free webinars that we have offered as a training resource for ClickDimensions partners and customers. Until recently, the registration for these webinars, as well as recordings of the live sessions, have been hosted on our help site, help.clickdimensions.com. This was functional, but because all event registrations …

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