Marketo

Why Content Marketing and Marketing Automation Go Hand in Hand

This post was originally published on this siteThe goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching …

Read More »

5 Cartoons for the Fearless Marketer (+ Caption Contest!)

This post was originally published on this siteTom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to …

Read More »

What I Learned Rebuilding My Company’s Lead Qualification System

This post was originally published on this siteAre you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone …

Read More »

The Marketer’s Glossary of GDPR Terminology

This post was originally published on this siteWhen the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have …

Read More »

3 Keys to Maintaining Your Business as Marketing Budgets Shrink

This post was originally published on this siteIt would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with …

Read More »

3 Questions to Ask Before Launching a New Campaign

This post was originally published on this siteWith savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care …

Read More »

How to Find Your Brand’s Social Media Voice & Tone

This post was originally published on this siteMore than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand …

Read More »

6 Marketing Lessons From an Economist

This post was originally published on this siteLast year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly …

Read More »

The 3 Topics Marketers Care Most About In 2018

This post was originally published on this siteThere has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling, the resurgence of email marketing, new regulations, and countless others. We looked to you, our readers, with a recent content subscriber survey to find …

Read More »

4 Reasons Your Story Is Your Most Valuable Marketing Asset

This post was originally published on this siteBy now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. …

Read More »