Marketo

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

This post was originally published on this siteA digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a …

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

This post was originally published on this siteAs a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences …

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How to Use Drip Campaigns to Nurture Existing Customers

This post was originally published on this siteMany marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective …

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3 Key Challenges Marketers Face & How to Overcome Them

This post was originally published on this siteToday’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of …

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How Mobile Marketing + Email Pack a Punch for Marketers

This post was originally published on this siteIt’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this …

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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

This post was originally published on this siteOne of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source …

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Crafting Cart Abandonment Emails that Work

This post was originally published on this siteNearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this …

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Three Steps to Identify Trending Content

This post was originally published on this siteA typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing …

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3 Steps to Applying Your Personas to Segmentation

This post was originally published on this siteYou have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these …

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6 Common Content Curation Mistakes (and How to Correct Them)

This post was originally published on this siteIn a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct …

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