Marketo

How to Tap into the Power of Influencers

This post was originally published on this siteInfluencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. …

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App Store Optimization: Why Creatives Lead to Successful Search Ads

This post was originally published on this siteSince Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for …

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How to Increase Conversions: 10 Tips to See Positive Results

This post was originally published on this siteAs a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.  Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here …

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Engage to Win, a Blueprint for Success in the Engagement Economy

This post was originally published on this siteIn a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are …

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Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

This post was originally published on this siteA little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized …

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CMO Update: SEO Updates and Insights for the Rest of 2017

This post was originally published on this siteGoogle launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this …

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How to Convince Your Leaders to Invest in 10X Content (and Why You Should)

This post was originally published on this siteFirst, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen …

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3 Things You Can Learn About Marketing from Man’s Best Friend

This post was originally published on this siteSometimes there is no better feeling than coming home after a long day to your furry friend. Maybe this? No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but …

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B2C Marketing: What No One is Talking About 

This post was originally published on this siteUsing rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the …

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3 Reasons Why Marketers Need Project Management Tools

This post was originally published on this siteMarketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. …

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