SALESmanago

Increase Conversion in Your Ecommerce with One Thing per Page Approach

This post was originally published on this siteThe procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a …

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Ecommerce with Marketing Automation – Lesson 1: Solid Foundations

This post was originally published on this siteEcommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want …

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TOP 10 Articles on Digital Marketing: Q1 2017

This post was originally published on this siteIt’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017. Digital Advertising: Will This Investment Pay Off?  Knowing that by 2021, advertisers will spend up to 50 percent of their marketing …

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Elearning 101: An Interview with Customer Education & Training Manager

This post was originally published on this siteAt the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people …

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Growing conversion rates, improved service quality and increasing customer loyalty [Case Study Isuzu Motors]

This post was originally published on this siteIsuzu Benelux SA Polska is the official reseller of a Japanese company, Isuzu Motor LTD, the world’s leader in engine technologies and production of Diesel engines, delivery cars, trucks, and buses. In Poland, the company operates in scope of distributing pick-up and industrial engines spare parts. The company was struggling with a low …

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3 Most Important Digital Marketing Stats You’ll Read This Week

This post was originally published on this siteStatistically, me and my dog have 3 legs each. When it comes to details, statistics might not be the most accurate method to predict the outcome. Yet when it comes to overall trends and complex strategies, statistics is a must. We’re making big steps towards the end of the H1 of 2017. Let’s …

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Facebook for Ecommerce [Infographics]

This post was originally published on this siteTo have, or not to have a fanpage? How is it with this whole Facebook? Do Ecommerce and the biggest social network have something to offer for one another? First, of one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is …

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Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]

This post was originally published on this siteAccount Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person …

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Is Ecommerce Killing the Retail?

This post was originally published on this siteIn an article published on 10th April at www.theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up? The author of the article, Derek Thompson, notes that the last two years have proved to be quite a tough time for traditional retail …

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