Pardot

4 Things We Can Learn From B2B Marketers Using Marketing Automation

This post was originally published on this siteThe role of the B2B marketer is in flux. Marketers now have more channels to manage than ever before. They have more tools to implement and integrate than ever before, and the line between sales and marketing is blurring None of these trends are slowing down. In fact, even more change is likely, …

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Introducing Engage Team Reports for Sales and Marketing Managers, and Preview Variable Tags

This post was originally published on this siteWe’re excited to announce the highly-requested Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available …

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Introducing Engage Team Reports: Reporting for Sales and Marketing Manager

This post was originally published on this siteWe’re excited to announce Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available in both …

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Using Pardot and Social Media

This post was originally published on this siteSocial Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like …

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Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

This post was originally published on this site No one’s hangin’ stockin’s up,No one’s bakin’ pie,No one’s lookin’ up to seeA new star in the sky.No one’s talkin’ brotherhood,No one’s givin’ gifts,And no one loves a Christmas treeOn March the twenty-fifth.-Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the world am I writing about …

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