Pardot

Doing a Pardot SPF Record Update

This post was originally published on this siteAs a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one …

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Email Should Be Awesome: Tips For Getting a Guaranteed Open

This post was originally published on this siteI’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and …

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Content Marketing 101: Creating Content That Sells

This post was originally published on this siteLet’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. …

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4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

This post was originally published on this siteSo you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple …

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Customer Marketing: Going Beyond the Sale

This post was originally published on this siteWhat exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B …

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Diving into the Wave Part 4: Marketing Manager Dashboard

This post was originally published on this siteEditor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of …

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7 Ways to Increase Blog Engagement

This post was originally published on this siteMarketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do …

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Diving into the Wave Part 3: Engagement Dashboard

This post was originally published on this siteEditor’s Note: You can read Diving into the Wave Part 1 here.  Now that we’ve covered the Pipeline dashboard, let’s analyze the marketing assets that contribute to the Visitor to Closed/Won Opportunity lifecycle. The Engagement Dashboard is available to do just that. The data in the dashboard focuses on list emails, forms and …

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It’s Our Birthday!

This post was originally published on this siteAnd we’re in celebration mode! We’ve got cake: And balloons: And we’re getting the party going! 10 years ago today Pardot was founded and we’re so excited to reach this amazing milestone. We couldn’t have done it without you – our B2B Marketing Trailblazers. Thank you for making us part of your marketing …

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