Sales Enablement

Turning Website Visitors into Leads

This post was originally published on this site Jim Obermayer is the host of the Sales Lead Management Radio Program, which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. This blog post is an …

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How to Create a Sales Playbook

This post was originally published on this siteBeing an important part of sales enablement, sales playbooks can deliver higher revenue, shrink your sales cycle, and ensure consistent branding and messaging. Most organizations already have many parts of a sales playbook; but the key lies in organizing it neatly and making it easily accessible to… [[ This is a content summary …

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An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

This post was originally published on this siteEditor’s note: Anneke Seley is the CEO and founder of Reality Works Group, and co-author of the book “Sales 2.0 Improve Business Results Using Innovative Sales Practices and Technology.” She is also the founder of OracleDirect, Oracle’s global inside sales organization, now a multi-billion dollar, world-wide operation. Thursday February 6th, Anneke will moderate …

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An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

This post was originally published on this siteEditor’s note: Anneke Seley is the CEO and founder of Reality Works Group, and co-author of the book “Sales 2.0 Improve Business Results Using Innovative Sales Practices and Technology.” She is also the founder of OracleDirect, Oracle’s global inside sales organization, now a multi-billion dollar, world-wide operation. Thursday February 6th, Anneke will moderate …

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