The Demand Architect Blog

How to Create a Sales Playbook

This post was originally published on this siteBeing an important part of sales enablement, sales playbooks can deliver higher revenue, shrink your sales cycle, and ensure consistent branding and messaging. Most organizations already have many parts of a sales playbook; but the key lies in organizing it neatly and making it easily accessible to… [[ This is a content summary …

Read More »

Do You Have a Sales Playbook?

This post was originally published on this siteMost organizations have some parts of a sales playbook in place even if they don’t call it that. Often times it tends to be collateral and content that are scattered over the real and virtual world. Being scattered, it honestly defeats the purpose of a true sales playbook. A neatly organized sales… [[ …

Read More »

Lead Nurturing: Should You Automate It 100%?

This post was originally published on this siteI was inspired to write this post when a reader asked this very question, “Do you use 100% automation for your lead nurturing?” Off the bat, my answer was an immediate “no”. But it got me thinking; what all manual interventions can better your lead nurturing program? Lead nurturing can help nudge… [[ …

Read More »