Tag Archives: Adobe Campaign

Performance Without Compromise: Display Advertising With Adobe Advertising Cloud

This post was originally published on this site“Have you ever clicked your mouse right here? You will.” ~ AT&T, 1994 AT&T could not possibly have known the revolution that would transpire as a result of these two simple sentences — widely regarded as the Internet’s first display ad — nor just how prophetic their inaugural copy would prove to be. …

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Extend the Value of Adobe Solutions with Adobe Exchange

This post was originally published on this siteCustomer experience technology is highly fragmented. Our customers are looking for ways to bring their disparate technologies together with Adobe at the center. To make this a reality and enable deeper integration with the ISV community, we announced the Adobe Exchange partner program at Adobe Summit 2016. Since then, we’ve had upwards of …

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Cross-Device Marketing: Three Tips for Success

This post was originally published on this siteIn a world where 60% of adults interact with at least 2 screens per day, it’s essential for marketing campaigns to target people, rather than devices. But whether you’ve decided to send anonymized customer IDs directly to the walled gardens of Facebook and Google or you’ve hosted them securely within your own Data …

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Play to Win: Don’t Let Documents Slow Down Your Customer Experience

This post was originally published on this siteLet’s be honest, paper documents and file cabinets are passé. But, with 80 percent of business processes still paper based, it’s a struggle to get campaigns to market quickly. What’s more, it’s next to impossible to outpace the competition without delivering an award winning, all-digital customer experience. Adobe Document Cloud created quite a …

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Programmatic Advertising Wins Big Through Personalization

This post was originally published on this site“U.S. digital marketing spend will near $120 billion by 2021.” With no reduction in sight, personalization takes on a new spin as the driver for efficiency in programmatic advertising. The model has been flipped on its head creating an even greater demand to move away from omni-channel marketing to business as usual with …

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Adobe Named a Leader in Gartner’s Magic Quadrant Report on Multichannel Campaign Management

This post was originally published on this siteDigital experiences change the way we think, interact, entertain, work and relate to the world around us. Never have the stakes been higher for the marketer to provide compelling and engaging experiences throughout the customer journey. While this is a challenge, marketers are turning to Adobe for expertise and capabilities in delivering integrated …

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Why Do Audience Match Rates Matter?

This post was originally published on this siteWhy do match rates matter? Because audiences matter. Whether your business does offline direct marketing or online programmatic advertising, the ability to reach the right audience is fundamental to achieving your marketing goals. In digital advertising, reaching a higher volume of a high-value audience gives an advertiser more opportunities — through leads, sales, …

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