Tag Archives: Adobe Campaign

Investing in Technology to Reach Audiences

This post was originally published on this siteThe financial world can be complex and overwhelming, but it doesn’t have to be. For the past three decades, Morningstar, Inc. has made it a goal to simplify even the most complicated financial investment and make it accessible for everyone, whether they’re a professional financial analyst or a home investor. Morningstar was one …

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Bringing Communities Together in Australia

This post was originally published on this siteOver 24 hours last November, millions of Australians in Sydney, Melbourne, Adelaide, and Brisbane were invited to celebrate their communities. In one day, locals posted more than 35,000 photographs chronicling a day in their lives and celebrating the unique people and culture in their corner of Australia. This was the magic of #SnapAustralia, …

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Supercharge Your Aftermarket Profits With Digital Customer Experiences

This post was originally published on this siteAs a manufacturer of industrial and commercial grade cleaning solutions, Tennant sells not only durable equipment, but also consumable cleaning products and replacement parts. Once customers have purchased Tennant equipment, the company ensures their continued satisfaction — and loyalty — with aftermarket sales of replenishment products. By bringing all sales into a single …

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Why Your Competitive Advantage Will Fail — Unless it’s the Experience You Deliver

This post was originally published on this siteCompetition has taken on a new level of dynamism and unpredictability as new entrants, powered by new technologies, continue to demonstrate that scale, longevity, and brand no longer offer incumbents much protection. Today, even industry leaders — or perhaps particularly industry leaders — need to innovate with the pace and agility of startups …

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Adobe is a Leader for 7th Year in Gartner Magic Quadrant for Web Content Management

This post was originally published on this siteWeb Content Management is the foundation of a brand’s digital transformation. Brands who are winning, regardless of industry/B2B/B2C, are those that take advantage of digital to craft new product/services and business models. At the heart of this is a new generation of customer experiences made possible by companies who are able to source …

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4 Test Ideas That Tap into the Concept of Relative Value

This post was originally published on this siteWhat if you could predict how your customers were likely to respond to a specific offer? The book Predictably Irrational by behavioral economist Dan Ariely examines the forces that cause people to behave in ways that seem irrational, but are oddly predictable. I recently discussed one of the concepts presented in the book—relative …

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Advance Your Bot Filtering Powers

This post was originally published on this siteBots have been driving added frustration amongst companies lately, and across more teams. IT puts up with the additional server load, Operations often worries about proprietary data that bots are collecting, and Marketing deals with increased data noise. The good news for marketers using Adobe Analytics is that we have enabled our customers …

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Get ready for the age of the millennial traveler.

This post was originally published on this siteEvery brand worth their weight in gold knows their high-value audiences. Often, these are baby boomers and Gen Xers who are at a comfortable, stable phase of their financial lives. But it’s equally important to know tomorrow’s high-value audience — a generation that’s steadily encroaching on the baby boomers’ spending power. The millennials, …

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Synopsys Expands Both Markets and Digital Strategy

This post was originally published on this siteAsk any company in the semiconductor industry, and they will recognize the name Synopsys. For more than three decades, Synopsys has been a global leader in design tools and services for silicon chips, as well as being the company with the industry’s broadest portfolio of silicon IP. The company recently decided to leverage …

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