Tag Archives: Adobe Campaign

PebblePost® Builds Integration with Launch by Adobe

This post was originally published on this sitePebblePost, the inventor of the Programmatic Direct Mail® solution, helps brands connect with consumers in a way that avoids the blowback generated by intrusive digital ads. We use programmatic technology to analyze what consumers are doing in real time on their websites — and then deliver a tangible, relevant, and personalized Programmatic Postcard™ …

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Clicktale Builds Integration With Launch by Adobe

This post was originally published on this siteTags are the snippets of Java Script that vendors use to collect information about web and mobile visitors; and to enable key functionality like live chat, surveys, and advertising across their global properties. As you can image, tag management used to be a long and complicated process. Tags needed to be tested, developed, …

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Will Breaking Down Silos Really Fix Your Broken Customer Experience?

This post was originally published on this siteLondon’s Heathrow Airport serves more than 75 million passengers every year. To accomplish this, Heathrow needs robust capability in a host of different areas — parking, security, train service, retail spaces, and more. But to passengers, Heathrow is simply an airport, a single entity. However, what happens on the way to or from, …

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Single Source of Information for Customers

This post was originally published on this siteManulife knew that its 1,200-page legacy website was unfocused and complicated for customers to use, but before committing to building a new one, the financial services company wanted to learn what customers really want. By implementing Adobe Analytics in Adobe Analytics Cloud and Adobe Experience Manager in Adobe Marketing Cloud, Manulife is now …

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7 Reasons to Upgrade from DTM to Launch by Adobe

This post was originally published on this siteDynamic Tag Management (or DTM) has been part of Adobe’s offering since 2013, and users have done miraculous things with it. Companies have cut digital development times from months to days or even hours, added functionality, and improved digital experiences — all leading to increased conversions. We’re proud of what users have done …

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Adobe Advertising Cloud Search Announces New Integrations with Microsoft Bing

This post was originally published on this siteAdobe Advertising Cloud is excited to announce new integrations with Microsoft Bing. Adobe Advertising Cloud Search, the company’s search advertising solution, now offers three new enhancements to bid management and optimization of Bing search inventory, deepening the relationship between the two platforms. New capabilities include:Retargeting Lists for Search Ads (RLSA)Custom AudiencesDynamic Search Ads …

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Your Experience Business is Built on a Digital Foundation — Start the Technology Transition Now

This post was originally published on this siteMultinational corporations in every time zone are eager to access FranklinCovey’s world-class content and solutions, and the only realistic way for the leadership brand to deliver its courses is through digital offerings. FranklinCovey’s strategic vision and desire to deliver lasting results for their clients were the impetus for a digital transformation. This has …

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Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY

This post was originally published on this siteAlthough stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure. A report recently released by Adobe and Ovum reveals that the levels of competition and pressure are reaching new heights fueled by new entrants to the market, established vendors extending offerings, …

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33 Sticks Builds Integration with Launch by Adobe

This post was originally published on this siteEvery business is unique and while today’s tag management systems provide a highly efficient platform for deploying and managing marketing technologies, they are by no means a ‘one size fits all’ solution. For years, companies have been finding creative ways to hack today’s tag management systems to better align with their technology stacks, …

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