Tag Archives: Adobe Campaign

How Machine Learning and Predictive Analytics Drive Today’s Retail Personalization

This post was originally published on this siteWhen something changes in the customer landscape, Walmart knows. And they know just how to react. “Walmart has a massive inventory with millions of products,” says John Bates, senior product manager for data science and predictive marketing solutions at Adobe. “And they adjust that inventory to better align with certain types of products, …

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Manufacturers: Stop Drowning in Your Own Content Digital Asset Management (DAM) Cuts Costs, Speeds Workflows, and Saves Time

This post was originally published on this siteManufacturers: Stop Drowning in Your Own Content Digital Asset Management (DAM) Cuts Costs, Speeds Workflows, and Saves Time Zebra Technologies has solved a tremendously difficult problem that many manufacturing companies share — the organization of thousands of digital assets into one, easily accessible system. Zebra, which makes mobile printers and computing devices, needed …

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5 Tips to Transforming Optimization from Sideshow to Main Event (Part 3)

This post was originally published on this siteIn this final post on transforming your optimization program from sideshow into part of the main event, I’ll discuss tips 4 and 5 shared by Debra Adams, my colleague in Adobe Digital Strategy consulting. (Read post 1 and post 2.) These tips address the timing of getting your seat at the decision making …

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Introducing Adobe Advertising Academy

This post was originally published on this siteOnce controversial, the adoption of automated, data-driven buying of advertising is now so mainstream it is often taken for granted. Over 70 percent of digital video ad budgets and over 80 percent of display ads are forecasted to be bought through automated channels this year. Traditional TV advertising bought through automated software is …

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Strengthening Ties with Developers

This post was originally published on this siteA vital and vigorous online community is an essential part of the way Microsoft interacts with developers and IT professionals. But with only 800 technical authors, it was tough for Microsoft to respond to more than 90 million readers who use Microsoft portals for resources, discussions, and support. Recognizing that an engaged audience of …

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Adobe Launches Adobe Advertising Cloud TV for Personalized TV Advertising

This post was originally published on this siteNative integration with Adobe Analytics Cloud enables audience-based linear TV planning and buying with first-party data. For the better half of a century, both advertisers and broadcasters alike enjoyed the security of knowing that TV was the unquestioned champion of media, the most effective and reliable way to deliver a message to millions. …

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One Size Fits All, Not Always a Fit

This post was originally published on this siteWith the influx of ways that consumers are viewing content and interacting with technology, marketers are in a unique place that provides both ample opportunity and challenge: an abundance of ways to reach the right audience. It’s clear that personalized advertising is more effective for a campaign, and while marketers are no longer …

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5 Tips to Transform Optimization from Sideshow to Main Event (Part 2)

This post was originally published on this siteLast week, I started a series of posts describing five tips for transforming your optimization program from a sideshow into part of the main event. In the first post of that series, I presented the first tip that my colleague in Adobe Digital Strategy consulting, Debra Adams, shared with me: Making the business …

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