Tag Archives: Adobe Campaign

A Recap of the Top Summit Sessions from Spring 2017

This post was originally published on this siteA Recap of the Top Summit Sessions from Spring 2017 We just held our Summit kick-off meeting for Summit 2018. Wait, what? I’m still trying to absorb all the goodness shared at Summit 2017 from this past spring in Las Vegas and London. So before all that great content gets lost in the …

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Adobe Target Introduces Actionable AI Insights

This post was originally published on this siteArtificial intelligence (AI) is generating a lot of interest from digital marketers. And for good reason — in customer experience personalization, it has huge potential to maximize conversion lift, remove human bias, incorporate visitor context, and eliminate the need for manual data analysis. A recent BrightEdge survey revealed that 32 percent of respondents …

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Digital Transformation Paves the Way for Delivering Great Customer Experiences

This post was originally published on this siteMarketing across industry sectors is undergoing a profound digital transformation as companies implement customer-centric technology to deliver the right content to the right user at just the right time. Companies are investing in digital technology in order to better position their brands in the marketplace. Market leaders are increasingly focused on the people, …

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7 Steps to Digital Experience Transformation

This post was originally published on this siteThe Schindler Group—a global manufacturing leader with more than 46,000 employees— transports more than 1 billion people each day on its elevator and escalator products. A few years ago, it began a strategic initiative to renew its websites and shift from a company-centric approach to providing a customer-centric web experience. In doing so, …

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Adobe Invests Over Half a Million Dollars in University Research

This post was originally published on this siteIndustry and academia can often times feel like different worlds. But here at Adobe, we work to build bridges that connect these fields of work together. But how did this collaboration even begin, and why? To get to the bottom of this question we went straight to the source—Anil Kamath, Fellow & VP …

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Did You See the New Trailer for Star Wars?

This post was originally published on this siteDid you see the new trailer for Star Wars? That is no doubt the phrase around the water cooler this week. The trailer was definitely hard to miss, as it was promoted during a highly televised Monday Night Football game. The game may have looked more like a baseball score at halftime (3-2 …

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Solving for the Data Scientist Talent Gap: The Adobe Analytics Challenge

This post was originally published on this siteJust ten years ago, the notion of a data scientist wasn’t on the recruiting radar for any business. Few individuals understood the value of expertise that combines analytics, computer science, engineering, business insights, and so much more. Fast forward to the present day — a data scientist is arguably seen as one of …

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The Leadership Quadrant: Four things Adobe Does Better than Anyone

This post was originally published on this siteFor the third year in a row, Adobe Analytics was named a leader in Gartner’s Magic Quadrant for Digital Marketing Analytics research report. Of the 12 vendors evaluated, Adobe outright won the vertical dimension of the classic industry report — completeness of vision — and was a close second-place finisher in the “ability …

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Adobe Advertising Cloud Bolsters Cross-Screen Planner With Connected TV

This post was originally published on this siteToday’s media and entertainment consumers are spoiled. There is more content available on more devices than at any time in history. In the past five years, the number of new shows on online services has increased 500 percent, and the average U.S. consumer watches over five hours of content of cross-traditional TV and …

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Sydney Opera House Hits the High Notes with Customer Data, and You Can, Too

This post was originally published on this siteVisitors to the Sydney Opera House get much more than a great performance when they attend an event at Australia’s iconic music venue. Thanks to millions of data points about its customers, the concert hall’s marketing team is able to provide engaging, personalized experiences for patrons — before, during, and after their visit. …

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