Tag Archives: Adobe Campaign

Reaching Enterprise Customers Through Personalization

This post was originally published on this siteMore than 7,000 companies worldwide rely on Informatica software tools for establishing and maintaining enterprise data warehouses. In five years, Informatica wants to double its value to $10 billion by focusing on customer experiences. Informatica currently serves customers from 30 websites and in 8 languages. After charting the path for growth, IT and …

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Adobe and Sling TV Bring Real-Time Advertising to Live Streaming TV

This post was originally published on this siteAdobe and Sling TV have opened the streaming TV service’s premium live video ad impressions to all Adobe Advertising Cloud U.S. clients. Sling TV’s programmatic debut on partner platforms including Adobe marks an industry first. Never before have advertisers had access to a distributor’s live linear TV impressions, bid on and delivered in …

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The Experience Business: How Do You Measure Success?

This post was originally published on this siteThe experience business. Not to be overly simplistic or obvious, but the term “experience business” is made of two important words: experience and business. Of course, you want to provide your customers with amazing experiences wherever they touch your brand — on your app, website, kiosk, and even with your customer-service representatives or …

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Introducing Real-time Campaign Analysis at your Fingertips

This post was originally published on this siteThough the potential of cross-channel marketing is significant, so are the obstacles to delivering the cross-channel experiences it promises — even for the most sophisticated digital marketers. The challenges faced by businesses are often present from their inceptions, starting with how most companies are organized. Because internal teams aren’t connected to each other, …

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Designing for Email: Empowering Designers to Deliver for Brands

This post was originally published on this siteMany of the world’s leading organizations rely on agencies or freelance creative teams to help inspire bold ideas that set them apart from the pack. Outside perspectives and fresh ideas are always beneficial for any marketing campaign. Yet, we all know the creative process and workflow can be laborious — and even more …

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Auto-Target: Personalization reimagined by Adobe Target, Powered by Sensei

This post was originally published on this siteWe’ve been talking about personalization for more than a decade now. So, why then does the conversation always feel roughly the same when so much has changed. In that timeframe, we’ve had advances both in algorithms and machine learning. Marketers can now take matters into their own hands, applying data science to personalize …

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Introducing Adobe Advertising Cloud

This post was originally published on this siteAdvertising is one of the largest businesses on the planet. Globally, companies are spending more than $570B a year to generate brand awareness and drive sales through both traditional and digital advertising channels. One of the biggest trends — and sources of uncertainty — in the advertising business has been the transition from …

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Achieve Adobe Certified Expert Status with New Adobe Target Exams

This post was originally published on this siteDigital optimization and personalization expertise has become one of the hottest, most sought after skillsets for today’s business—no matter what industry you’re in. If you’re among the talented few who have skills in this area, the world may be your oyster. However, digital agencies need to give potential clients confidence that they have …

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Mobile at Adobe Summit 2017

This post was originally published on this siteAdobe Summit just keeps growing bigger every year. With well over 10,000 attendees in 2016 — and even more expected in Las Vegas next week — it’s the biggest digital-marketing event on the planet. Ironically, despite Adobe Summit’s enormous size, it’s the best place to focus on small — that is, on the …

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