Tag Archives: Genoo

Beware of the Buyer Persona

Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions. Think about it. What does any of that have to do with making a purchasing decision about your …

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How The InfoSnack Habit Leaves Your Brand Forgotten

Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be forgotten.

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Turning Lurkers Into Leads

If you understand the 1% rule – that 90% of your audience are “lurkers” – they consume but they don’t participate, then you can start to explore how you can make it “safe” for them to step out and participate.

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Fundamentals of Digital Marketing

Many marketers today suffer from chasing the shiny new object rather than dealing with the fundamentals. 60% of marketing automation implementations fail because they are not focusing on the key marketing practices that would ensure success. This webinar will review the fundamentals of Digital Marketing and show you how a marketing strategy that includes automated processes can help make your …

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Social Community Building or Email List Building: Which has higher value?

As social media gets more mature as an industry, and brands have sunk big social media budgets into building presence on Facebook, LinkedIn, Twitter, and Google+ (not to mention the likes of YouTube, Pinterest, and Instagram), the nature of how businesses will be able to engage on those platforms is shifting.   Your social channel strategy may need some major revisions.

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Factors to Ensure Email Open Success

This blog post discusses the factors that most effect your marketing email success.  Learn more about the factors you can control to improve your email marketing including subject line messaging, subject line characters and strucutre,along with images and attachments.

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Behavioral Segmentation is Essential for Successful Email Marketing

According to Experian’s 2012 Benchmark and Trend Report, despite the fact that targeted email messages receive a 40% increase in open rates, 80% of marketers are still sending the same message to their entire mailing list.  To us here at Genoo, this seems crazy.  If you are sending emails to more than 3 people, you can assume your subscribers are …

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Google Plus Authorship Impact SEO Rankings

Recent research shows that having Google Plus Authorship set up and using it can impact search results in a big way.  If you don’t have Google+ Authorship … then get it set up for anyone posting articles to your blog, and build the authorship reputation.

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Turn Google Into Your Course Catalog

With the right mindset for designing and marketing a continuing education website, Google can lead students directly to your course catalog. Here are some tips for taking advantage of this powerful opportinity. 

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