Tag Archives: Genoo

Stop Using Demographics to Segment Your Leads

This post was originally published on this siteSegmentation is one of the most effective ways to engage your leads. But how you segment makes a big difference in how much time you spend creating content for your leads, as well as in the outcome of your efforts. 

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Beware of the Buyer Persona

Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions. Think about it. What does any of that have to do with making a purchasing decision about your …

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How The InfoSnack Habit Leaves Your Brand Forgotten

Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be forgotten.

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Turning Lurkers Into Leads

If you understand the 1% rule – that 90% of your audience are “lurkers” – they consume but they don’t participate, then you can start to explore how you can make it “safe” for them to step out and participate.

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Fundamentals of Digital Marketing

Many marketers today suffer from chasing the shiny new object rather than dealing with the fundamentals. 60% of marketing automation implementations fail because they are not focusing on the key marketing practices that would ensure success. This webinar will review the fundamentals of Digital Marketing and show you how a marketing strategy that includes automated processes can help make your …

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Social Community Building or Email List Building: Which has higher value?

As social media gets more mature as an industry, and brands have sunk big social media budgets into building presence on Facebook, LinkedIn, Twitter, and Google+ (not to mention the likes of YouTube, Pinterest, and Instagram), the nature of how businesses will be able to engage on those platforms is shifting.   Your social channel strategy may need some major revisions.

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Factors to Ensure Email Open Success

This blog post discusses the factors that most effect your marketing email success.  Learn more about the factors you can control to improve your email marketing including subject line messaging, subject line characters and strucutre,along with images and attachments.

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