Tag Archives: Genoo

Links in Emails – How Many Should I Have?

This post was originally published on this siteWe get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. First of all, we coach people that “the money …

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Marketing Results Not So Good? It’s Not Your Fault…

This post was originally published on this siteSomeone has moved the cheese. Marketing results aren’t what they once were. What worked two years ago, five years ago, ten years ago – those tactics don’t work any more. Something has changed, and it’s a big something. Here’s the thing: it wasn’t you. It’s your perfect potential customers who moved the cheese. …

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Attract Leads Who are Perfect For You

This post was originally published on this siteWhat do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You know, of course, that everything starts with traffic. It’s why there’s so much …

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Beware of the Buyer Persona

Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions. Think about it. What does any of that have to do with making a purchasing decision about your …

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How The InfoSnack Habit Leaves Your Brand Forgotten

Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be forgotten.

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Turning Lurkers Into Leads

If you understand the 1% rule – that 90% of your audience are “lurkers” – they consume but they don’t participate, then you can start to explore how you can make it “safe” for them to step out and participate.

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Fundamentals of Digital Marketing

Many marketers today suffer from chasing the shiny new object rather than dealing with the fundamentals. 60% of marketing automation implementations fail because they are not focusing on the key marketing practices that would ensure success. This webinar will review the fundamentals of Digital Marketing and show you how a marketing strategy that includes automated processes can help make your …

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Social Community Building or Email List Building: Which has higher value?

As social media gets more mature as an industry, and brands have sunk big social media budgets into building presence on Facebook, LinkedIn, Twitter, and Google+ (not to mention the likes of YouTube, Pinterest, and Instagram), the nature of how businesses will be able to engage on those platforms is shifting.   Your social channel strategy may need some major revisions.

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Factors to Ensure Email Open Success

This blog post discusses the factors that most effect your marketing email success.  Learn more about the factors you can control to improve your email marketing including subject line messaging, subject line characters and strucutre,along with images and attachments.

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Behavioral Segmentation is Essential for Successful Email Marketing

According to Experian’s 2012 Benchmark and Trend Report, despite the fact that targeted email messages receive a 40% increase in open rates, 80% of marketers are still sending the same message to their entire mailing list.  To us here at Genoo, this seems crazy.  If you are sending emails to more than 3 people, you can assume your subscribers are …

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