Tag Archives: LeadLiaison

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

This post was originally published on this siteWhat are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation. Sales reps have always had their system of record, a CRM. A CRM is a common repository, a …

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Why Microsoft Dynamics CRM and Marketing Automation Integration Matters

This post was originally published on this siteWhy Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. As a user myself, I first started using Salesforce.com. I couldn’t imagine trying to …

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

This post was originally published on this site Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems …

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CRM and Marketing Automation: How Do They Work Together?

This post was originally published on this site Customer relationship management (CRM) software collects customer data and manages sales opportunities. It’s basically used as a sales tool. Marketing automation generates leads and collects data to create personalized communications. It’s essentially a lead generation and nurturing tool. They might be two different things, but they only reach their full potential if you …

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Lead Liaison to Integrate Marketing Automation with Microsoft Dynamics 365

This post was originally published on this siteAllen, TX – Marketing and sales solution provider, Lead Liaison, announced an integration this week with Microsoft, giving users on both platforms the ability to incorporate Microsoft Dynamics 365 with Lead Liaison’s marketing automation platform. “I am delighted to announce this integration,” says Jen Worsham, Director of Marketing and Client Relations at Lead Liaison. …

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What is the Difference Between a CRM and Marketing Automation?

This post was originally published on this site When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it …

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