Tag Archives: LeadLiaison

Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting

This post was originally published on this siteAllen, TX – Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®. This development is a result of years of industry research and collecting feedback from clients and partners. According to Salesforce.com, 40% of sales teams do …

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Marketing Automation with Squarespace

This post was originally published on this siteMarketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. As a standalone solution, Squarespace is a fantastic, cost effective way to build and manage your businesses website. However, without connecting it to a marketing automation platform you won’t be able …

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3 Awesome Results from Visitor Tracking

This post was originally published on this siteIf you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it.  But you know that already. What you may not know is …

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Nonprofits Need Marketing Automation – Lead Liaison Knows Why

This post was originally published on this siteAllen, TX – Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “Nonprofit Kit.” Nonprofits have meaningful stories to tell, but often times lack the manpower and budget to …

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Automated Patient Health Surveillance Provider Snap40 Selects Lead Liaison to Power Their Marketing Automation

This post was originally published on this siteAllen, TX – Lead Liaison, a provider in cloud-based sales and marketing solutions, announced this week that UK-based health surveillance provider snap40 selected Lead Liaison’s platform to power their marketing automation. Snap40 is headquartered in Scotland with offices expanding into the United States. They are ambitious about building a global company, meeting the …

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Nonprofits and Marketing Automation: Automation & Analytics

This post was originally published on this siteNonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Automation and Analytics for Nonprofits With 57 percent of nonprofits claiming …

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The Importance of Event Follow-Up: Part 1

This post was originally published on this siteYour organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. And it worked! Your onsite representatives collected tons of leads! You probably …

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Lead Nurturing Using Email

This post was originally published on this siteLead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its …

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Lead Liaison Launches Sales and Marketing University

This post was originally published on this siteAllen, TX – Lead Liaison, a leading sales and marketing solutions provider, announced today the launch of their Sales and Marketing University. The learning platform is designed to be a streamlined source of information and education pertaining to the products and services offered by Lead Liaison. Plans have been established to include premium …

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