Tag Archives: LeadLiaison

The Real Cost of a Legacy Marketing Automation Package

This post was originally published on this siteHave you ever considered the real cost of a “spaceship” marketing automation platform (MAP)? All too often we look at the subscription price of software as our “total investment.” You might even be willing to spend an extra $10,000-$30,000 on the software itself because a friend or sister company has had experience with it. But let’s …

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Should You Build Your Website on the HubSpot CMS?

This post was originally published on this siteAre you thinking you should build your website on the HubSpot CMS? In this post we’ll cover five key points to consider. COS vs. CMS HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. On the other hand, other popular systems such as WordPress …

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Lead Liaison Releases Kit for Marketing in Higher Education

This post was originally published on this siteAllen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. Their Education Kit includes an overview of marketing in the education sector, a checklist of how to apply marketing automation specifically to educational institutions, various case studies, …

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5 Ways to Keep Your Marketing Organized

This post was originally published on this siteI was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.” It sounds simple, sure, but when you’re dealing with a database of thousands of prospects and hundreds of pieces of content, it gets …

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Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

This post was originally published on this siteAllen, TX – Lead Liaison, an innovative marketing and sales solution provider, is elevating the scope of B2B mobile software with a first ever, fully integrated lead capture app, conveniently named GoCapture!™. Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology …

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Reviews Matter

This post was originally published on this siteDuring the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost …

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