Tag Archives: Marketing

Making Apologies Easy: 4 Steps for Crafting a Great Apology Email

This post was originally published on this siteIn my last post I talked about the kinds of mistakes you can make in an email that definitely do require an apology. The natural follow up to that is “Okay, I’ll apologize…but….how?”, and that’s precisely what today’s post is about: Step 1: Subject Line Let’s start with your subject line. First and foremost, …

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Tools of the Trade: Screencast-O-Matic

This post was originally published on this siteIn the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here …

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How to Tap into the Power of Influencers

This post was originally published on this siteInfluencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. …

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Using Suppression Lists to Let Your Contacts Decide Email Frequency

This post was originally published on this siteHave you ever noticed that some businesses ask you how often you want to be emailed? It’s a great way to allow people to limit the number of emails they receive instead of getting frustrated by the frequency of emails and resorting to unsubscribing entirely. The good news is that you can quickly …

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7 Funny, Unconventional, and Highly Effective Sales Email Templates Real Salespeople Use

This post was originally published on this siteProspects are busier than ever. It’s hard enough getting them to open your emails. Getting them to read and then reply usually requires a combination of skill, good timing, and dumb luck. Once salespeople send an email, how prospects respond is out of their hands.One thing that’s definitely under reps’ control? The contents …

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The 4 Mental Shifts That Helped Me Sell $1 Million in One Year

This post was originally published on this siteMore than 500 years ago, Michelangelo created the statue of David, which is widely known as one of the most famous structures of all time. The improbable story of this process involves a man in his twenties who spent over two years completing this project. He took a massive slab of marble that …

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7 Stats Sales Leaders Need to Know About Selling in 2017

This post was originally published on this siteThis year, the Fortune 500 welcomed 20 new companies to its list. Two of those companies were created in the past year. Pretty incredible, right?The rapid success of these companies, and many more, can be partly attributed to salespeople. The majority of businesses depend on a talented sales force to grow, and yet, …

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App Store Optimization: Why Creatives Lead to Successful Search Ads

This post was originally published on this siteSince Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for …

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Data is More Secure Than Ever with Lead Liaison’s Participation in the Privacy Shield

This post was originally published on this siteAllen, TX – Sales and marketing software firm, Lead Liaison, solidifies inclusion in EU-U.S. and Swiss-U.S. Privacy Shield Frameworks to increase data security for international clients. The Privacy Shield Framework complies with European Union and Swiss data protection requirements when transferring personal data in and out of the United States. In order to comply, …

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