Tag Archives: Marketing

3 Gifts Sales Can Give Their Marketing Teams

This post was originally published on this siteIt’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re shopping for us …

Read More »

5 Factors to Consider When Segmenting Your Customers

This post was originally published on this siteEveryone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer …

Read More »

Marketing Automation Revolution

This post was originally published on this siteHey, Marketer! Do you feel lost among all these theories, trends and marketing techniques? Are you disappointed by the lack of measurable results? Hey, Chief Marketing Officer! Are you tormented by a thought that your protegees are not sure what they are doing and how they should use the tools that costed your company …

Read More »

SaaS Sales: The Ultimate Guide

This post was originally published on this site SaaS Definition SaaS stands for software as a service. It is a type of software hosted, secured, and managed by a single provider. It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. If you identify SaaS as something your …

Read More »

The 10 Best Audiobooks for Salespeople & Sales Managers

This post was originally published on this site The Best Audiobooks for Salespeople Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Long Story Short: The Only Storytelling Guide You’ll Ever Need Sell or Be Sold: How to Get Your Way in Business and in Life Presence: Bringing Your Boldest Self to Your Biggest …

Read More »

Three Tips to Create Sales Personalization at Scale

This post was originally published on this siteAs a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor …

Read More »

North American Anti-Spam Laws: Descriptions and Differences

This post was originally published on this siteCountries around the globe are working tirelessly to enforce laws governing the legalities of email marketing. North American countries entered the era of anti-spam Law in December of 2003, when the United States implemented a set of laws known as the CAN-SPAM Act, which established the nation’s first national standards for the sending …

Read More »

Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting

This post was originally published on this siteAllen, TX – Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®. This development is a result of years of industry research and collecting feedback from clients and partners. According to Salesforce.com, 40% of sales teams do …

Read More »

Want a Promotion to Sales Manager? Do These 5 Things Every Day

This post was originally published on this site How Do I Get Promoted to Sales Manager? Help others Make use of coffee & lunch breaks Know your skill gaps Do something remarkable Always be learning You know the feeling. You’ve been selling for a few years, you’re regularly hitting your number, and you think you’re ready for a promotion. But …

Read More »