Tag Archives: Marketo

5 Insider Tips to Get a Demo That’s Actually Useful

This post was originally published on this siteHave you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back? After analyzing all the clues like a detective in a riveting HBO finale, you may realize …

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Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing

This post was originally published on this siteIt’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of …

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Everything You Need to Know About AdTech & MarTech in 4 Sessions

This post was originally published on this siteBolder, better, and BIGGER than ever before. These are the themes you’ve been hearing tied to next week’s Marketing Nation Summit, and I can definitively attest to the fact that they are SPOT ON. As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has …

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4 Steps to Create Awesome Interactive Content

This post was originally published on this sitePeople demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and …

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How to Define the Scope and Vision of Your Engagement Platform Implementation

This post was originally published on this siteAs Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. My recent switch …

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

This post was originally published on this siteI joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. This year’s Summit promises to be even bigger and …

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Tips & Tricks for Optimizing Your Emails

This post was originally published on this siteI’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you …

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How to Orchestrate a Solid ABM Team [Gifographic]

This post was originally published on this siteA movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s …

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