Tag Archives: Marketo

The Biggest Changes Coming with the GDPR

This post was originally published on this siteThe GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018.  Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed …

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5 Ways Bartending Prepares You for a Career in Sales

This post was originally published on this siteIt’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into …

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Refine (or Define) Your Brand With These Exercises

This post was originally published on this siteHiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on …

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5 Values to Look for in Your Next Technology Partner

This post was originally published on this siteEvery year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes …

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What Key Marketing Metrics Matter for Your Website?

This post was originally published on this siteSynchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me …

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5 Ways to Increase Event Engagement

This post was originally published on this siteOver the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. …

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5 Things Marketers Need to Know When Working With Their Legal Team

This post was originally published on this siteIf you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. …

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Facebook vs. YouTube: Which is Better for Live Video?

This post was originally published on this siteLive video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, …

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How to Implement a Social Selling Strategy

This post was originally published on this siteSocial selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling …

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4 Key Marketing Metrics for Social Media That Will Prove ROI

This post was originally published on this siteMetrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by …

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