Tag Archives: Marketo

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

This post was originally published on this siteThe countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and …

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

This post was originally published on this siteVideos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in …

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Introducing The Definitive Guide to Account-Based Marketing

This post was originally published on this siteIf you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords …

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3 Ways to Beat Perfection Paralysis at Its Own Game

This post was originally published on this siteIn marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case. Marketing is sometimes imperfect. We face challenges and must forge ahead. This begs the question, should marketers strive for perfection? Perfectionism can prevent you from getting off the ground because …

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6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

This post was originally published on this siteMarketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation.  Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications …

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

This post was originally published on this siteIn just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. The theme: leading in the Engagement Economy, …

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3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

This post was originally published on this siteAs a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the …

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5 Email Reactivation Campaigns That Win Subscribers Back

This post was originally published on this site“She loves me….she loves me not….she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!” We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that our subscribers’ emotions aren’t so black and white. We’re …

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Live Video in 5 Steps: From Creation to Measurement

This post was originally published on this siteLive video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important …

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7 Things You Can Learn from Influencers at Marketing Nation Summit

This post was originally published on this siteIf you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and …

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