Tag Archives: news

23 Brilliant Twitter Cover Photo Examples From Real Brands

What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that a plain, flat Twitter cover …

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Why Your School Needs More Than an “Apply Now” Button [New Ebook]

Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different.This means that schools who only give students or parents the option to “Apply Now,” are missing out on a big opportunity. Think about it this way, you wouldn’t go to a car website and buy a new SUV without reading a guide, taking a …

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The A/B Testing Checklist You’ll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate …

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How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post.This post isn’t about cutting corners; it’s about editing efficiently. That sometimes means giving more thoughtful feedback up front …

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done.To help shed some light on the situation, the folks at WordStream released a detailed new study …

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10 Characteristics of a Growth-Focused Content Marketer [Infographic]

You’ve probably heard of a “growth hacker” — someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they’re totally focused on end results.So what’s a content growth hacker, then?A content hacker, according to the folks at CoSchedule, combines their content marketing skills with the …

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