Tag Archives: Pardot

Why is my email going to spam? Email Best Practices in 5 Parts

This post was originally published on this siteToday’s blog post kicks off a brand new series focused around the most deceptively complicated question in email sending: “Why is my email going to spam?” We’ll start the series with an exploration on why that question is insanely complicated, then in a couple weeks we’ll dig into some reasons things might be …

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Introducing: Emoji!

This post was originally published on this siteNo doubt that you’ve seen emoji living in various subject lines inside your inbox lately. Fun fact: Did you know emoji have been shown to increase email open rates? And, as more of our communication becomes text based, emoji are one of the key ways you can express emotions that words may not …

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Einstein Account-Based Marketing Just Got Even Smarter

This post was originally published on this siteIf you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange …

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Email Marketing: A Study in What Not to Do

This post was originally published on this siteRecently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was later …

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Introducing Salesforce User Sync

This post was originally published on this siteWe are excited to announce the launch of Salesforce User Sync! With Salesforce User Sync, Pardot Admins can better align and manage users in Pardot and Salesforce. By making Salesforce the system of record for synced users, admins can save time on user management, enhance security, and eliminate user redundancy. Salesforce User Sync …

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Pardot’s Got a Brand New Look!

This post was originally published on this siteYou may have noticed Pardot’s hot new look! We’ve given our website a makeover to make it even easier to learn how Pardot can supercharge your marketing. We’ve still got all the old features, including our Guided Tour, our product demos, and our Customer Hub, all wrapped up in a nice new package. …

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Focus Your Martech Stack on CX…or Die!

This post was originally published on this siteToys R Us recently made headlines with the news that it would close after 70 years in business. What was once an iconic toy store with massive success will soon be a memory. What went wrong? Greg Portell, lead partner at retail consultant A.T. Kearney, gave some great insight regarding Toys R Us’ …

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Multi-Touch Magic: Pardot’s Campaign Influence Attribution Models

This post was originally published on this siteIn October 2017, right before Dreamforce, I was gearing up for my Pardot Specialist exam and trying my best to keep up with everything Pardot when I received an email announcing a new feature. It was Pardot’s Campaign Influence Attribution Models, and it was exactly what I’d been hoping for. This new feature …

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3 Ways Small Companies Are Achieving Big Results with Marketing Automation

One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy, designing effective email templates, interacting with your audience via social media, and more. With the increasing pressure on marketing to find the most qualified prospects, build …

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How to Get More ROI from Marketing Automation

At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy for companies to get lost in the system, and then spend most of their time focused on just a few key areas. Here’s some great news for all of …

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