Tag Archives: Pardot

Are You A Unicorn? Nominations Are Open For the Salesforce MVP Award

This post was originally published on this siteCalling all B2B Marketers: Salesforce has just opened nominations for Salesforce MVP’s and we can’t be more excited! What is a Salesforce MVP? The Salesforce MVP program recognizes exceptional community members for the contributions to the Trailblazer community. So, we are looking for people just like you (and me) who L-O-V-E Pardot and …

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Pardot Tune Up Kit: Your Guide To Revamping Your Account This Year

This post was originally published on this siteI’m a huge fan of New Year’s Resolutions. What better time to decide to learn a new skill, quit a bad habit, and re-invest in yourself? This year, we challenge you to include Pardot in your list. Why not resolve to learn how to do something new (have you set up grading yet?), …

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Adventurous B2B Marketing Strategies for 2018

This post was originally published on this siteIt’s 2018! We’ve made it – and I’m so excited about what this (even) year has to offer that I’m kicking it off in a spirit of adventure. What better way to ring in the new year than with some out-of-the-box thinking? After all, it’s only going to be new once! These marketing …

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Introducing Scheduled Email Steps & Enhancements to Engagement Studio Testing

This post was originally published on this siteWe’re excited to announce two new features for Engagement Studio: Scheduled email steps and testing enhancements. Have you ever planned your Engagement Program and found yourself with the need to have emails send on specific dates? Did you count back on a calendar, on your fingers or some combination of the two to …

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3 Ways Small Companies Are Achieving Big Results with Marketing Automation

One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy, designing effective email templates, interacting with your audience via social media, and more. With the increasing pressure on marketing to find the most qualified prospects, build …

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How to Get More ROI from Marketing Automation

At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy for companies to get lost in the system, and then spend most of their time focused on just a few key areas. Here’s some great news for all of …

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The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

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The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

Read More »

The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

Read More »

The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

Read More »