Tag Archives: Pardot

5 Steps to Creating an Effective Scoring Model

This post was originally published on this siteDigestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is …

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Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

This post was originally published on this siteHave you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road …

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You Say Hello: The Importance of Hello/Goodbye Emails – Part 1

This post was originally published on this siteGrowing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather …

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From Form Handlers to Forms: Tips and Tricks for Switching Over

This post was originally published on this siteYou could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it …

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Marketing Automation: Perfect for Productivity

This post was originally published on this siteWe’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to …

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B2B Social Media Magic: 3 Ways to Connect with Your Customers

This post was originally published on this siteIt’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – …

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6 Ways to Write the Worst Possible Subject Line

This post was originally published on this siteToday’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people …

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Convincing Your Executive Team To Try Marketing Automation

This post was originally published on this siteYou’ve run an analysis of the options, crunched the numbers, and figured out that marketing automation software is the solution that’s going to revolutionize your pipeline, personalization, engagement, and revenue. Now you just need to convince your executive team to grant you the budget to buy it. No need to stage a live demonstration …

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Optimizing Your Pardot Instance for Success

This post was originally published on this siteChances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre …

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