Tag Archives: Pardot

How Living in the Alaskan Wilderness Made Me a Better Marketer

This post was originally published on this siteOver the last two years, I’ve been fortunate to live and work remotely in four southeast Alaskan villages and towns while my wife was on short-term job assignments. During this combined eight months in the Alaskan frontier, I lived multiple places, from a 200-person native Tlingit village to larger cruise ship port towns …

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Introducing Nucleus Research: Anatomy of a Decision

This post was originally published on this siteHow companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research …

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3 Ways Insurance Companies Can Harness the Power of Marketing Automation

This post was originally published on this siteMarketers at insurance companies have their work cut out for them. According to a study by Accenture, the number of consumers who perceive that “most insurance carriers are the same in terms of their products and services,” jumped 50% in the last year. Furthermore, the same study revealed that only 27% of customer have …

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Checklist: Is ABM Right for you?

This post was originally published on this siteAccording to SiriusDecisions, 92% of B2B marketers consider account-based marketing (ABM) “extremely” or “very” important to their marketing efforts. At the same time, only 20% of respondents reported having a full ABM program in place for a year. Why are so many businesses making a shift towards an ABM strategy? In short, it’s typically …

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The Four P’s of Product Enablement (Part 2)

This post was originally published on this siteB2B marketers are always thinking about how to educate and empower their sales teams. In Part 1 of this series, we introduced the concept of the “Four P’s of Product Enablement” and talked about the first two P’s: Positioning and Pitch. Positioning in regards to product enablement simply means turning your external product …

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4 Ways to Enhance Your Prospect Data with GetFeedback + Pardot

This post was originally published on this siteHow well do you know your audience? Even the most data-minded marketers have to make educated guesses from time to time. Unfortunately, those guesses can lead to unsubscribes and other unfavorable results if you miss the mark by too much. Getting to know the people you’re selling to is essential if you want …

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3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

This post was originally published on this siteWhen a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a …

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Why Marketing Automation is a Wealth Manager’s Biggest Asset

This post was originally published on this siteDue to the growing FinTech sector, there is no shortage of easy-to-use apps or investment bots looking to provide financial advice to curious individuals. However, this technology disruption has created new challenges for wealth managers who now have to work to stand out in a crowded marketplace and maintain customer loyalty. While these challenges …

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5 Tips for Using Emojis in Email Subject Lines

This post was originally published on this siteEmojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes , to the sweat smile , the zipper mouth , to the mind blown . They’ve expanded into the wild worlds of animals, food, travel, and …

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3 Ways Small Companies Are Achieving Big Results with Marketing Automation

One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy, designing effective email templates, interacting with your audience via social media, and more. With the increasing pressure on marketing to find the most qualified prospects, build …

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