Tag Archives: Pardot

4 Things We Can Learn From B2B Marketers Using Marketing Automation

This post was originally published on this siteThe role of the B2B marketer is in flux. Marketers now have more channels to manage than ever before. They have more tools to implement and integrate than ever before, and the line between sales and marketing is blurring None of these trends are slowing down. In fact, even more change is likely, …

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Introducing Engage Team Reports for Sales and Marketing Managers, and Preview Variable Tags

This post was originally published on this siteWe’re excited to announce the highly-requested Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available …

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Introducing Engage Team Reports: Reporting for Sales and Marketing Manager

This post was originally published on this siteWe’re excited to announce Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available in both …

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Using Pardot and Social Media

This post was originally published on this siteSocial Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like …

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Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

This post was originally published on this site No one’s hangin’ stockin’s up,No one’s bakin’ pie,No one’s lookin’ up to seeA new star in the sky.No one’s talkin’ brotherhood,No one’s givin’ gifts,And no one loves a Christmas treeOn March the twenty-fifth.-Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the world am I writing about …

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3 Ways Small Companies Are Achieving Big Results with Marketing Automation

One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy, designing effective email templates, interacting with your audience via social media, and more. With the increasing pressure on marketing to find the most qualified prospects, build …

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How to Get More ROI from Marketing Automation

At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy for companies to get lost in the system, and then spend most of their time focused on just a few key areas. Here’s some great news for all of …

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The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

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The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

Read More »

The Top 11 Must-Use Features of Marketing Automation

I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include: For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list …

Read More »