Tag Archives: Righton

Increase Sales Productivity: Article

This post was originally published on this siteLooking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota….

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Are you Marketing to the Right Customers?

This post was originally published on this site We’re friends of a company that markets software into a tightly defined market of retailers. Last year they invested heavily in an inbound marketing strategy. It was designed to “soften the beaches” for the sales team, generate sales-ready leads. But they wondered if they were marketing to the right customers. The marketing …

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The Failure of Telephone Prospecting

This post was originally published on this site Today, on my way to a lunch meeting, I received a phone call on my mobile phone.  I didn’t recognize the phone number, but it was similar to a number of one of our customers who connected with me earlier in the day.  So, I picked up the call. It was a …

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Keeping Current Customers: Breeding Customer Loyalty

How many times have you written a review on Yelp, G2 Crowd, Amazon.com or Facebook? Customer feedback is an important method to measuring customer satisfaction. Many businesses gauge client success by the satisfaction levels of their customers. While a passing grade of four out of five stars may help an organization better prioritize upcoming projects and focus on potentially different …

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Keeping Current Customers: Breeding Customer Loyalty

How many times have you written a review on Yelp, G2 Crowd, Amazon.com or Facebook? Customer feedback is an important method to measuring customer satisfaction. Many businesses gauge client success by the satisfaction levels of their customers. While a passing grade of four out of five stars may help an organization better prioritize upcoming projects and focus on potentially different …

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Your Consumers Are Not Necessarily Loyal Customers

One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this case fans, were difficult to …

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Benefits of Marketing Automation for Client Success

When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing automation platform help this division as they are tasked with assisting, maintaining, and developing the relationship of the customer? It doesn’t. Not unless communication between marketing and client success is …

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Overcoming Email Deliverability Obstacles

In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it was so simple that my …

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Overcoming Email Deliverability Obstacles

In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it was so simple that my …

Read More »

Overcoming Email Deliverability Obstacles

In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it was so simple that my …

Read More »