Tag Archives: Silverpop

Customer Retention and Engagement: 5 Areas to Consider

Did you know that research shows it costs five times as much to attract a new customer than it does to keep an existing customer? Brands spend a lot of time, effort and money acquiring new customers, but the hard work shouldn’t stop there. It’s essential to put your customers at the heart of your engagement and retention strategies, considering …

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Mobile Apps 2.0: Keys to Improving the Customer Experience

Do you view mobile apps as a necessary evil – something you contract out to a third party, check off your to-do list and forget about shortly thereafter? Or is your mobile app a vital part of your marketing program? If you’re like most organizations, you probably fall into the former category. It’s no wonder, then, that 20 percent of …

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