Tag Archives: TreeHouse

3 Simple Mistakes That Are Ruining your Automated Marketing Campaign

This post was originally published on this site Marketing automation is convenient and efficient, but don’t become too complacent. Many automated marketing campaigns suffer from some all-too common mistakes–mistakes that ruin the campaign’s effectiveness or even damage the company’s reputation. Mistakes like:  1. Using Dirty Data Clean your database. It’s the cardinal rule of any modern marketing campaign, whether you’re …

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A/B Testing: The Most Important Habit Marketers Should Adopt

This post was originally published on this site You may already have heard about A/B testing in online marketing discussions, but it’s more than just a buzzword. It’s one of the best and most reliable ways that marketers can increase conversion rates.  A/B testing involves two (sometimes more) versions of a website or email. The test compares the performance of …

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Partner Selling

This post was originally published on this site If there’s one thing that vendors and channel partners agree on, it’s selling.  More or less.  Everyone agrees that more selling is better but the discussion can diverge greatly from there.  Vendors and their partners are not immune from the virus that affects direct sales people.  We often hear direct sales people …

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Justifying a PRM System

This post was originally published on this site I’ve always been intrigued by the idea of trying to gauge how far a company should go in developing an indirect channel before deciding to invest in a PRM system.  The answer today is different from it might have been a few years ago but it boils down to that old chestnut …

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Don’t Wait to Ask

This post was originally published on this site Any good partner program must recognize what each party is, or at least should be, good at.  Vendors design and make products, operate the channel program, and provide advice and resources when partners ask for them.  Meanwhile partners are responsible for running their businesses, understanding the unique features and challenges of the …

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You Bought a MAP Solution! Now What?

This post was originally published on this site Getting a new Marketing Automation Platform solution is a lot like getting a new tool kit. The moment you finish basking in its new-ness, you start looking for something—anything—to fix. As you DIY dads out there can testify, the urge to go and do something with your new tools is almost overpowering. …

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Going Further With Your Nurturing

This post was originally published on this siteIt can be hard to go from blasting email to identifying the ways your buyers engage, what stages they go through, and how to effectively prepare them to talk to a salesperson with nurturing campaigns. Even after doing this up front work, many marketers have a hard time executing because it can take …

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Going Further With Your Nurturing

This post was originally published on this site It can be hard to go from blasting email to identifying the ways your buyers engage, what stages they go through, and how to effectively prepare them to talk to a salesperson with nurturing campaigns. Even after doing this up front work, many marketers have a hard time executing because it can …

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Content Marketing: Why It Should Be A Marketing Priority

This post was originally published on this site Many of today’s marketers are focused on their outbound campaigns or events and grossly underestimate the power of content marketing. This needs to be a new priority for marketers. The idea of content marketing is to get to prospects earlier in the buying cycle by providing them relevant content they can use …

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Content Marketing: Why It Should Be A Marketing Priority

This post was originally published on this siteMany of today’s marketers are focused on their outbound campaigns or events and grossly underestimate the power of content marketing. This needs to be a new priority for marketers. The idea of content marketing is to get to prospects earlier in the buying cycle by providing them relevant content they can use to …

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